Magnet.me  -  Het slimme netwerk waar studenten en professionals hun stage of baan vinden.

Het slimme netwerk waar studenten en professionals hun stage of baan vinden.

Media & PR Lead WE

Geplaatst 3 feb. 2026
Delen:
Werkervaring
10 tot 15 jaar
Full-time / part-time
Full-time
Functie
Opleidingsniveau
Taalvereiste
Engels (Vloeiend)

Bouw aan je carrière op Magnet.me

Maak een profiel aan en ontvang slimme aanbevelingen op basis van je gelikete vacatures.

This role leads, inspires and coaches the Media & PR team to maximise campaign impact across the region.

Your challenge

Lead, inspire and coach the Media & PR team to maximise campaign impact across the region.

Your role

People & stakeholder management

  • Manage, coach and develop direct reports via IDP & in-role coaching.
  • Main POC for WE agencies and key media partners; accountable for agency scope and leading regional JBP and investment strategies.
  • Build a community of engaged WE Media & PR experts, ensuring capability building and development opportunities are in place to drive a strong talent pipeline.

PR & Media strategic translation & optimisation

  • Accountable for strategic translation of Media & PR of the comms strategy across the PH categories and localisation of global planning guidelines “golden rules” and budget setting.
  • Drive overall campaign effectiveness, ensuring a success framework and performance forums are in place to review and consult on optimisations across the campaign in line with marketing and business objectives.
  • Own the media audit process and investment strategy for the region.
  • Accountable for PR & Media budget management, ensuring timely management of PO and invoicing with key Media & PR vendors.

You’re the right fit if

  • Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management or equivalent.
  • 10 years of experience in Digital Marketing/Analytics/Campaign Management with a focus on digital innovation.
  • Proven track record as a people leader, with the ability to inspire collaboration and teamwork.
  • Deep understanding of media marketplace dynamics and a strong background in Search, Display, Programmatic and Social advertising.
  • Strategic mindset with a holistic approach to decision-making, using data-driven insights and seeking inputs from diverse sets of stakeholders.
  • Tech/digital savvy and open-minded to the role of new technologies, with the ability to translate them into actionable ideas.
  • End-to-end digital experience with a strong background in delivering multiple campaigns across multi-channels.
  • Strong ability to work collaboratively and cross-functionally within a global organisation.
  • Excellent communication & presentation skills with attention to detail.
  • Able to deal with ambiguity and manage change in a highly matrixed organisation.
  • Business fluent in English (minimum 1 additional EU language preferred).

How we work together

For office-based teams, this means working in-person at least 3 days per week.

About Philips

Philips is a health technology company.

Philips is a leading health technology company focused on improving people’s lives across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Applying advanced technologies and deep clinical and consumer insights, Philips delivers integrated solutions that address the Quadruple Aim: improved patient experience, better health outcomes, improved staff experience, and lower cost of care.

Industrie
Amsterdam
Actief in 100 landen
11.000 medewerkers
60% mannen - 40% vrouwen
Gemiddeld 39 jaar oud