Head of User Engagement

Ready to get shit done?

At bunq, we’re not just building a banking app — we’re redefining what financial freedom means, and making sure people across Europe (and beyond) truly experience it.

As Head of User Engagement, you own the entire user journey from first touch to loyal, monthly active user. You’ll lead the teams responsible for activation, onboarding, retention, and lifecycle engagement — turning awareness into long-term usage at scale.

This role is about ownership, impact, and execution. You’ll translate bunq’s mission into experiences that users feel from day one — and keep coming back for.

Take Ownership

You are accountable for turning interest into engagement and engagement into habit.

• Own the full lifecycle: from first interaction to monthly active user
• Lead and scale the Engagement function, including activation, onboarding, retention, and lifecycle initiatives
• Set the vision, strategy, and execution roadmap for how users experience bunq globally

Drive activation & onboarding

Getting started with bunq should feel effortless — and irresistible.

• Design and continuously optimize onboarding flows that convert new users into active users
• Identify friction points and remove them using data, experimentation, and product thinking
• Partner closely with Product and Design to ship improvements fast

Grow monthly active users (MAU)

Getting started with bunq should feel effortless — and irresistible.

• Design and continuously optimize onboarding flows that convert new users into active users
• Identify friction points and remove them using data, experimentation, and product thinking
• Partner closely with Product and Design to ship improvements fast

This challenge is perfect for you if

• Proven experience owning user lifecycle, activation, retention, or growth at scale
• Strong product mindset with a data-driven approach to decision-making
• Experience working cross-functionally with Product, Marketing, Design, and Compliance
• Comfortable owning big metrics and being accountable for outcomes
• Able to think big, execute fast, and continuously raise the bar

Your space to perform

We give you the space and the tools you need to succeed 💪🏼

• 🤟 Join forces with great colleagues across the globe to revolutionize banking
• 🌟 Make lasting impact by working on complex & exciting challenges
• 🎯 Profit sharing based on the impact you make and bunq's performance
• 🤟 Great, international colleagues who share your mindset
• 👩‍💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
• 🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
• 📚 We support growth with bunq Academy and €1,500 annual learning budget
• 🚴 A massive discount with Urban Sports for your wellbeing
• 🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)
• 💻 A MacBook so you can Get Shit Done with us
• 🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
• 💰 An optional pension plan with monthly contribution from bunq
• 💸 Monthly contribution to your phone and internet bills
• 🍻 Friday drinks and other celebrations - bunq style