Head of Marketing

Company - iwell - Your Partner for Sustainable Energy Solutions

At iwell, we are all about reinforcing energy security. We help European businesses become more energy independent. With growing regulations, extreme price volatility, and rising grid issues, businesses need to be resilient. It’s time to take charge and think ahead.

We deliver energy management solutions that ensure businesses are always in control of their energy. Our in-house developed EMS and modular battery storage drive profit through sustainability, making businesses future-proof.

We’re a fast-growing international team of bold, talented individuals. From engineers and software developers to creative thinkers and customer-focused business developers, we are looking for people who are determined to make a positive impact.

The Role

1. Strategic Leadership (Long-Term & Cross-Market)

   • Own and develop the integrated multi-year marketing strategy for NL, DE, UK, and BE.
   • Ensure strategic consistency across segments (Installers, EPCs, CPOs, Transport, Agri, Logistics, etc.).
   • Translate long-term strategic priorities into annual country marketing plans with clear OKRs.
   • Protect the strategic direction while adapting to local market realities and commercial needs.

2. Brand Positioning & Commercial Marketing

   • Strengthen iwell’s position as the most credible, compliant, and trusted EMS/BESS partner in Europe.
   • Lead the creation of unified messaging frameworks, value propositions, and segment-based campaign architectures.
   • Elevate the quality of all marketing outputs: content, creative, digital, PR, events, and paid media.
   • Guard the “quality over quantity” standard across all campaigns and channels.

3. International Team Leadership

   • Lead the HQ marketing organisation.
   • Provide dotted-line leadership to local marketeers in NL, DE, UK, and BE.
   • Create a strong feedback loop between HQ and countries to ensure alignment, consistency, and shared learning.
   • Build a culture of excellence, collaboration, ownership, and continuous improvement within the broader marketing team.

4. Technology, Data & AI Enablement

   • Oversee ownership of the marketing technology stack (HubSpot, data systems, analytics, enrichment, automation).
   • Ensure the CRM and demand-generation systems are scalable, clean, and future-proof.
   • Evaluate and implement new technologies that help the team work smarter and operate with more precision.

5. Process & Operational Excellence

   • Maintain and evolve a clear marketing operating rhythm: planning cycles, reporting, and campaign governance.
   • Ensure clarity and alignment across teams (sales, product, operations, and country leadership).
   • Oversee agency partnerships across markets and ensure high performance and accountability.

Key Responsibilities

• 8–12+ years in B2B marketing, preferably in scale-ups, SaaS, or renewable/energy technology environments.
• Proven ability to develop long-term strategy while operating hands-on where needed.
• Experience managing international marketing teams and cross-functional stakeholders.
• Depth in brand positioning, integrated campaigns, and demand generation.
• Strong understanding of marketing technology, CRM systems (HubSpot), data enrichment, and AI applications.
• A structured, quality-driven way of working: you raise the bar, not the volume.
• A leadership style that builds trust: empowering teams, creating clarity, and driving collaboration.

We Care

• Accelerate your career: Get a budget of €1500 a calendar year for personal development and career growth.
• Pension: Attractive pension plan with BrandNewDay.
• Travel reimbursement: We cover your travel costs (bike, car, or public transport).
• Mobile phone allowance: €25 per month.
• 30 days of holiday to rest and recharge, plus a yearly company holiday, plus one volunteer day a year.
• Hybrid role: Balance between our Utrecht office and working from home.