UFS Global CX Digital Chefmanship Leader

Unilever is hiring for a UFS Global CX Digital Chefmanship Leader role.

Job Details

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only proceed with your application if a decision is made to also recruit outside of the Netherlands.

About UFS

UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel.

UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people.

It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.”

You will explore new opportunities, big and small, that will make our business grow faster. You will continuously learn, unlearn, relearn, and challenge yourself to accelerate your development in an end-to-end business and in end-to-end roles.

At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team.

Job Purpose

The CX leader - Digital Chefmanship Business Leadership is accountable for executing, scaling and embedding UFS’s Digital Chefmanship Growth System (Digital Chefmanship Program) as a commercially effective business system, grounded in good understanding of UFS’s route-to-market, sales realities and chef needs.

Operating under the strategic direction and sponsorship of the Global CXO, the role ensures Digital Chefmanship Program is delivered with strong business relevance, market adoption and chef value, translating CX ambition into a scalable and executable growth system across markets.

This role owns day-to-day business decisions, trade-offs and execution coherence within Digital Chefmanship Program, while escalating changes to strategic direction, ambition or scope to the CXO.

Reports to: Global CXO

What will your main responsibilities be

1. Business & Chef-Centric Execution Ownership

• Build and maintain a deep, practical understanding of UFS’s commercial model, including route-to-market structures, sales coverage, operator segmentation and category economics.
• Ensure Digital Chefmanship Program execution reflects real chef and operator behaviour, translating chef needs (time pressure, inspiration, consistency, cost control, skills) into scalable digital and people to people experiences.
• Pressure-test Digital Chefmanship Program designs with Sales, Marketing, Culinary and Market teams to ensure relevance, simplicity and adoptability.
• Ensure Digital Chefmanship Program supports different service models within Customer experience defined principles and guardrails.

2. Digital Chefmanship Program System Execution & Coherence

• Execute and evolve the Digital Chefmanship business blueprint within the strategic direction set by the CXO.
• Own sequencing, prioritisation and scope decisions required to make Digital Chefmanship System work in practice.
• Balance standardisation and local adaptation to maximise business impact while protecting scalability.
• Protect the integrity and coherence of the Digital Chefmanship system.

3. Commercial Activation & Market Delivery

• Partner with Regional and Market leadership to ensure Digital Chefmanship Program directly supports commercial objectives such as reach expansion, outlet penetration, engagement frequency and value per operator.
• Lead pilot and wave markets with a focus on business learning, chef adoption and sales enablement, not just technical rollout.
• Translate global Digital Chefmanship Program capabilities into practical market activation models integrated into sales routines and chef engagement models.
• Ensure pilots generate repeatable commercial playbooks for Top 8 market scaling.

4. Cross-Functional Alignment & Decision Ownership (Digital Chefmanship Scope)

• Act as the primary decision owner for Digital Chefmanship Program-related trade-offs across CX, Sales, Marketing, Culinary, Data & Tech and Regions.
• Resolve execution-level conflicts and unblock issues within Digital Chefmanship Program scope.
• Escalate strategic direction changes, ambition shifts or major scope changes to the CXO for decision.
• Ensure stakeholders operate within agreed Digital Chefmanship Program priorities and guardrails.

5. Program Leadership & Governance (as an enabler)

• Lead the Digital Chefmanship Program lifecycle from design through build, pilot and rollout.
• Run governance forums focused on decisions, learning and outcomes rather than reporting.
• Lead PMO and delivery teams to ensure pace, discipline and transparency.
• Manage partners and agencies to deliver value while building internal capability.

6. Financial & Value Tracking (Program Scope)

• Partner with Finance to plan and phase Digital Chefmanship Program investments within approved envelopes.
• Track and communicate value realisation linked to reach, engagement, penetration, lifetime value and productivity.
• Provide clear input to CXO on performance, risks and learning.

7. Adoption, Capability & Change Enablement

• Drive adoption of Digital Chefmanship Program by markets, sales teams and chefs through practical enablement and learning loops.
• Support capability building across global, regional and market teams related to Digital Chefmanship Program execution.
• Shape clear narratives that explain how Digital Chefmanship Program helps markets grow their business.

What you need to succeed

Experiences & Qualifications

• 12–15+ years in commercial, digital, transformation or platform-based business roles.
• FMCG, Foodservice or chef-centric solution experience.
• Understanding of B2B route-to-market and sales-driven growth models.
• Proven ability to execute complex cross-functional initiatives with real business impact.
• Comfortable making trade-offs and decisions within defined strategic direction.

Skills

• Business judgement & data-informed decision making – applies CX ambition pragmatically to business reality.
• Chef & sales reality translation.
• Systems execution – turns strategy into working models.
• Decisive delivery – makes and owns execution-level decisions.
• Coherence discipline – protects Digital Chefmanship Program from fragmentation.
• Back-end system literacy.

What is in it for you?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Homework allowance
• Company laptop and mobile phone
• Green Mobility Policy.