Head of Growth Marketing

At Aquablu, we’re revolutionizing the way you hydrate. We believe that every sip can be a step toward a cleaner, healthier future. Our mission is to transform global drinking habits by replacing single-use plastics with innovative, sustainable hydration solutions that elevate your well-being.

“That might sound really ambitious, but our team is part of an inspiring movement in an industry that’s thirsty for change.” - Marc, Co-founder of Aquablu

About the role

Aquablu is scaling fast across Europe, and pipeline is mission-critical.
We’re looking for a hands-on Head of Growth Marketing to build and run our demand generation engine across direct sales and partner channels.

This is not a brand or awareness role.
This is a pipeline role.

You’ll design, build, run, and optimize campaigns yourself — in the tools, in the data, and in close collaboration with Sales and Channels. If you’re looking to set strategy and hand execution off to others, this won’t be the right fit.

What you’ll own

As Head of Growth Marketing, you own qualified pipeline generation end to end.

You translate revenue targets into demand programs, execute them yourself, and continuously improve performance based on data. You’ll work in a small, senior team with real ownership — and real expectations.

Demand Generation & Pipeline

• Build and run multi-channel demand gen programs that generate qualified pipeline

• Execute ABM programs (1:Many+) end to end: targeting, activation, and measurement

• Set up, manage, and optimize campaigns directly in LinkedIn, Google, and marketing automation tools

• Own pipeline targets and track MQL → SQL → opportunity conversion by region and channel

Growth Experiments

• Test new growth channels and tactics beyond the current playbook

• Run structured experiments with clear hypotheses and success metrics

• Maintain a focused roadmap of growth bets

Partner & Indirect Channels

• Create demand gen playbooks and campaign templates for partners

• Support co-marketing initiatives and drive pipeline through indirect markets

• Work closely with the Channel team on partner activation

Analytics & Optimization

• Build and maintain growth dashboards

• Review performance weekly/monthly and optimize campaigns continuously

Team & Collaboration

• Lead and develop the growth team

• Work closely with Sales, Product Marketing, Brand, and Channel

• Set clear priorities and make trade-offs where needed

About you

• 6–10 years of experience in B2B demand generation or growth marketing

• Proven track record of generating measurable pipeline, not just leads

• Hands-on experience running ABM programs with clear commercial impact

• Deep platform expertise: LinkedIn Ads, Google Ads, HubSpot (or similar) — you execute yourself

• Experience across the full demand stack: paid, content, email, website conversion

• Strong analytical skills: dashboards, attribution, funnel metrics, and data-driven decision-making

• Experience translating revenue targets into pipeline plans

• Comfortable testing new channels and challenging existing playbooks

• Based in or willing to relocate to Amsterdam (hybrid)

Nice to have

• Experience in tech, SaaS, or hardware-enabled B2B

• Exposure to partner- or channel-led GTM motions

• Experience operating across multiple European markets

Why Aquablu?

• 💰100-130k annual gross salary - depending on experience.

• 🚆 Travel compensation >10km

• 📈 Equity through our Aquablu for All plan – because everyone shares in what we’re building

• 🌴 26 paid vacation days

• ☀️ Quarterly team events at our HQ in Amsterdam (Houthavens)

• 💧 Unlimited Aquablu (of course)