Proprietary Events, Team Lead Marketing

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The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management teams to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty and educate attendees.

The Proprietary Events, Team Lead is a Manager role leading a small team focussed on producing B2B technology events ranging in size from 100-5,000+ attendees. You share our passion for digital and physical events that engage audiences, build community and drive business growth. You take a data-driven approach to event execution, with expertise in program leadership. You have experience building global event portfolio strategies and managing multiple event programs simultaneously, overseeing event strategy, execution, and post-event analysis end-to-end.

In this role, you will define and drive clear objectives and key results for the events portfolio and your team, ensuring they are tightly aligned with Global Events and broader Marketing priorities by leading a small team of event managers to produce events that align with business objectives for customers and partners across various verticals, products, and priorities, managing the team to create strategy and execute global flagship and touring events. You will manage vendor and venue partnerships, ensuring all stakeholders work together to provide seamless event experiences. Additionally, you will conduct leadership reviews and post-event debriefs to refine our strategy based on lessons learned, fostering strong relationships with business stakeholders. You and your team of event managers may also take on work stream leadership across the portfolio of events as needed, to support execution of Flagship events in the portfolio, ensuring strategic work streams are aligned to business outcomes and executed in alignment with brand and broader program objectives.

We're looking for a great communicator who can understand complex issues, looks forward to identify and preempt challenges, solve problems, and supports their team across execution of all events in the portfolio.

In this role, you will:

• Lead a small team to successfully program manage an annual portfolio of customer and partner events
• Collaborate with senior leadership to drive creation of strategy for the portfolio, defining event objectives, target audiences, and desired outcomes
• Lead and develop event strategies and experiences with key stakeholders to ensure they align with overarching product roadmaps, event messaging pillars, business priorities and executive vision
• Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis
• Collaborate with senior leadership to define and evolve strategy for a large‑scale, complex global event portfolio, owning initiatives and experiments that require navigating ambiguity, balancing competing priorities, and partnering across multiple cross-functional orgs.
• Drive cross-functional alignment across Sales, Marketing, and Partner ecosystem stakeholders to deliver high impact customer-facing events, while navigating competing priorities and making strategic trade-offs when needed.
• Understand customer needs and how both in-person and digital events can and should deliver against those needs to achieve business objectives, for internal and external audiences
• Leverage a data-driven approach to build insights and strategies, and be an expert in event measurement and ROI tracking. Ensure you and your team effectively leverage data-driven insights to optimize your event portfolio and programs.
• Design event experiences that engage, educate, and entertain attendees while reflecting the company's values
• Implement feedback mechanisms to continuously up-level your team and the events you drive, enhancing the attendee experience and incorporating new insights and innovations into future events
• Proactively identify risks (ex: operational, financial, customer experience) and lead cross‑functional problem‑solving to identify root causes, resolving issues quickly and effectively.
• Have demonstrated contract negotiation skills and experience
• Design and build key operational structures and processes to ensure the team works efficiently and effectively together, ensuring flexibility when needed, while managing cross-functional teams globally to committed deadlines
• Continually align and evolve event program strategies to the needs of the business, ensuring processes, guidelines and standards are maintained throughout
• Explore and manage best in class agency partners that help Atlassian create and pioneer best in class experiences
• Manage and be accountable for complex event budgets including monetization and funding models including revenue modeling, contract risk mitigations, attrition and forecasting, plus reconcile invoices in a timely manner to ensure accuracy and timely closeout of programs
• Deliver with superb communication skills in helping build and tell the ROI story of events
• A problem solver who is naturally curious, thrives in a fast-paced environment, is a team player, and able to both coach and champion your team.

Expected Results:

• Ownership and leadership of a high performing team who consistently play as a team
• Build and maintain excellent working relationships within the Global Events team and with broader internal stakeholder orgs
• Engagement and effective management of suppliers and industry partners
• Strong operational efficiency that drives to achieving program and business goals
• Continual evaluation and understanding of attendees’ key priorities in an evolving business landscape, and mapping attendee expectations and needs back to program and business goals

Your background:

• 10+ years experience in event marketing related role/s in or with a brand side corporation, or agency who supports them
• 7+ years experience working with a high growth enterprise technology company/client
• Previous experience managing people, from early-in-career to senior IC’s, with demonstrated ability to lead through change.
• Excellent written and presentation skills with the ability to present ideas and concepts to senior and executive level employees clearly, strategically, and succinctly
• Direct experience and ownership producing various-sized event programs, with a strong eye for detail
• Experience in all event marketing domains including event execution, event content, event tech, production and audience acquisition
• Experience managing complex event strategies and portfolio strategy frameworks and recommendations

About Atlassian

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