Customer Journey Designer

Wat is jouw rol?

The Customer Journey Designer acts in the Customer Experience Team. In this position you are responsible to deliver the journey mapping methodology for Lely. As a customer journey designer, you have a can-do mentality to design journeys for our Business Teams. You can also motivate the business team with your story to effectively deploy them over our Lely distribution network and continuously optimize. You motivate business teams by conducting sessions for all relevant stakeholders. With the sessions you train our organization with the usage. You also transfer your expertise of building journeys out to Marketing and Propositions team members working in the Business teams.

In this position, you are constantly engaged in continuous development. You educate yourself in journey design and inform the organization about new developments. This way you keep the methodology and working methods for Lely up to date. You develop a culture in which business teams actively improve their journeys based on feedback. You coordinate with team Customer insights what we measure and install feedback loops to act. Finally, together with the Sales and Service management team, you ensure that the customer experience is secured in our tooling and in our processes, the “Lely Ways of Working".

Your tasks will be:

• Building the framework for Lely how to design Customer journeys and secure correct use;
• Facilitating journey design sessions;
• Addressing the need to capture data in our systems;
• Analyzing journeys based on set metrics and reports;
• Creating a knowledge base on customer journey mapping and building a team of professionals

In this role you will join the Adoption & CX team and report to the Adoption & CX Manager.

Wat is jouw ervaring?

We are looking for an enthusiastic & motivated CX designer, who takes the organization along to build customer journeys and motivates the business teams to effectively deploy the journeys into the field. You have an affinity with (dairy) farming or maybe even come from a farming background.

Futher you:

• Have at least one year of experience with CX, designing customer experiences/journeys
• Hold a bachelor's degree and have a strong customer service mindset.
• Are a strong communicator, both written and spoken in English. Proficiency in Dutch or willing to learn is a plus. Have experience in organizing and facilitating workshops.
• Can keep an overview of all customer journeys within Lely.

Wat bieden wij jou?

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.

• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• A salary within the scale of € 3.736 - € 5.336 gross per month, in which we like to see opportunities for growth from your starting salary towards the future
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!

We are also proud that our efforts and vision have been rewarded by winning the Rotterdam Entrepreneur Award 2025!

Over Lely

A sustainable, profitable, and enjoyable future for dairy farmers by combining robotics, engineering, and farming expertise. That's what we believe in.

It all began 75 years ago with a dream of two brothers in Maassluis. Since then, we have been an innovative leader in automated systems for dairy farmers worldwide. With 2,500 specialized professionals, we constantly strive towards new agricultural revolutions. We operate not only from our Campus in Maassluis (the building with the highest sustainability performance in the Netherlands) but also from other international locations. Together, our aim is to make dairy farming interesting for the next generation.