Web Executive

Web Executive

We are seeking a skilled Web Executive, with expertise in Adobe Experience Manager (AEM) and the Adobe Analytics Suite to join our digital team. The ideal candidate will be responsible for managing and optimising our website, analysing user behavior, and supporting data management initiatives, including the upcoming implementation of the BYD CRM system.

Reporting to the Deputy Marketing Manager, the role will include the following objectives and responsibilities:

1. Website Management:
   1. With the support of our European web team, maintain and update the BYD UK website using Adobe Experience Manager (AEM) to ensure content accuracy, relevance, and usability.
   2. Collaborate with the marketing and content teams to create and publish engaging web content, including articles, videos, and graphics.
2. Search Engine Optimisation:
   1. Working with our SEO agency, implement best practices to improve organic search rankings and increase website visibility of BYD UK’s electric vehicles.
   2. Conduct keyword research, on-page optimisation, and backlink strategies to drive targeted traffic and improve user experience.
3. User Experience (UX) & Competitor Research:
   1. Evaluate and optimise the website's navigation, accessibility, and design through automotive competitor research to enhance user satisfaction and engagement.
   2. Conduct user research and usability testing to gather insights, identify areas for improvement, and stay ahead of industry trends.
   3. Collaborate with design and development teams to implement UX best practices and ensure a seamless user journey across the website.
   4. Monitor website efficiency and conversion rates of online leads to improve performance of traffic to lead ratios.
4. Collaboration:
   1. Work closely with internal stakeholders, including marketing, sales, aftersales, and our BYD UK retailer network, to align web initiatives with business objectives.
   2. Provide support with the network on web, analytics, data, and CRM system functionalities.
5. Test and Learn: Work with the Paid media team to conduct A/B testing on landing pages and user journeys to improve the performance of media campaigns.

Your Profile

• Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
• Proven experience with Adobe Experience Manager (AEM) and Adobe Analytics Suite.
• Strong understanding of web development, SEO, and digital marketing principles.
• Experience with data management practices.
• Excellent analytical, problem-solving, and multitasking skills.
• Effective communication and collaboration abilities.
• UK driving license.
• Right to work in the UK.

We Offer

• Performance and experience-based competitive salary.
• Workplace pension.
• 25 holidays plus bank holidays.
• Department & company-wide teambuilding events.
• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobile, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024, providing green mobility services for the championship.

BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, paving a road of green innovation and development.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team 🌏