Head of Program Profit Pledge: Mental Health

Since 2000, Rituals has inspired balance through meaningful moments. In a world that’s off-balance, we’re taking action with our 10% profit pledge. Join our Impact & Sustainability team and help steer Rituals towards a path where sustainability is rooted firmly in our company.

Lead the Emotional Wellbeing Pillar of Rituals' Profit Pledge

Rituals is a global brand dedicated to transforming everyday routines into meaningful moments, inspiring customers to find balance in life. Since our inception in 2000, we have been committed to enhancing personal well-being through a range of thoughtfully designed products, services and experiences. Sustainability and social impact are part of our core values, with our BCorp certification and Refill movement only being a part of our efforts. In 2025, we introduced the 10% Profit Pledge, a commitment to allocate 10% of our annual net profit to initiatives that improve the wellbeing of people and the planet. This pledge underscores our dedication to creating a positive impact beyond our products.

At the heart of the Profit Pledge is the mission to "Re-connect to human nature." This mission is pursued through strategic partnerships focused on two primary areas: the protection of nature and the protection of youth emotional well-being. We collaborate with organizations such as Super Chill and War Child, to help youth build mental resilience and create awareness for this rising issue.

Purpose of the Job

The Head of Program will lead the strategy and execution of the emotional wellbeing pillar of Profit Pledge. The goal is to reach maximum impact through strategic partnerships, program innovation, global advocacy, and creating systemic change. Our north star is to establish the Rituals Profit Pledge with its mission of “re-connecting to human nature” as the thought-leader in creating impact for the wellbeing of people & planet, with the emotional wellbeing pillar as a key strategic contributor.

Key Activities and Results of the Job

• Strategy & Impact: Develop and continuously refine the mental health strategy of Profit Pledge, ensuring maximum impact in improving emotional wellbeing for youth globally.
• Partnership Management:
  • Maintain and grow relationships with existing partners.
  • Identify and onboard new partners aligned with our vision.
  • Support partners in scaling their programs and strategies internationally through cooperations and partnerships.
  • Execute impact measurement, financial monitoring, and due diligence of all partners to maximize the impact of our sponsorships.
• Thought Leadership / Systemic Change:
  • Lead Rituals’ role in co-developing and executing a first-of-its-kind global awareness campaign with UNICEF and Global Mental Health coalition partners.
  • In cooperation with Executive Director Impact, create & execute thought leadership strategy on emotional wellbeing for youth.
• Spans of Influence:
  • Externally: Stay up to date and connected to networks & industry developments, recognizing needs, opportunities, and policy developments which will influence our strategy and make us a thought leader and recognized partner in the mental health support field.
  • Internally: Expertise, research, and data from this role will influence strategy and sponsorship decisions of Profit Pledge.

Skills

• Strategic thinker with a results-driven mindset.
• Relationship builder with cultural sensitivity and empathy.
• Innovative and collaborative, able to navigate complex environments.
• Strong communicator and influencer at senior levels.
• Out of the box – thinker & do-er: motivated by finding new solutions, striving to do things differently than have been done before.

Knowledge, Expertise and Experience

• Expertise in emotional wellbeing / mental health programs.
• Proven experience in cross-industry partnerships and coalition management.
• Strong background in impact measurement and strategic program leadership.
• Excellent stakeholder management and communication skills.

Years of Relevant Work Experience Required

• 10+ years of work experience in the field of mental health / emotional wellbeing.
• Experience in the NGO sector is desirable but not mandatory.
• Entrepreneurial mindset: Positivity, flexibility, obsessed by cost, people and simplicity.

Benefits of Working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company & team events