Head of Sales

Join ASICS and Lead the Benelux Commercial Team

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by leading the Benelux Commercial Team to drive profitable market share growth. In this pivotal role, you will lead, develop and execute Sales Strategies and focus on joint Category and Business Planning with the retailers in your countries to drive commercial results.
Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.  

Your key responsibilities will be:

• Lead and drive the sustainable development of the ASICS brand business within assigned countries to meet consumers demand and expectations.
• Lead and mentor the direct and indirect Sales Team while fostering a high-performance culture.
• Oversee the financial performance and development of a €100 million turnover portfolio, including strategic accounts such as Footlocker.
• Establish and execute the commercial strategy to drive market growth across assigned Benelux territories.
• Lead Benelux Commercial Team to drive Benelux results and engagement.
• Coach the Benelux Commercial Team to lead and run sell-in meetings, create seasonal product assortments and go-to-market plans for their customer as well as other Strategic accounts active in the country.

As the leader of your team, you’ll:

• Shape the strategic direction of the company and contribute to its long-term success.
• Collaborate with executive leadership to drive positive change.
• Continuously develop your leadership skills through managing teams and navigating complex challenges.
• Provide mentorship to junior staff, fostering a culture of (leadership) and personal development.
• Build a strong professional network.
• Aid diversity and inclusion in the hiring processes for a more inclusive workplace.

You have the following skills:

• University degree preferably on Business or Sports Economics, International Management, Marketing and/or Sales.
• 10 years of relevant work experience. 6 years of industry experience preferably FMCG or Sports.
• Strong leadership abilities with proven track record in commercial strategy and team development.
• High strategic and analytical skills.
• Advanced business negotiation and stakeholder management skills.
• Excellent analytical competencies and financial acumen.
• Outstanding presentation and communication capabilities.
• Customer oriented and results-driven mindset.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals, we can inspire more people to move for body and for mind.

Your team’s wellbeing is our top priority. That’s why we’ll provide these resources to you and your team to achieve and maintain a sound mind in a sound body:

• Access to office the gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.