European WHS and TR assortment manager

Within Wholesale & Travel Retail, we ensure our brand is top-of-mind at partner locations. From famous department stores to travel locations, it's partnering up in retail!

Shape the Future of Rituals as a B2B European Assortment Manager

As a B2B European Assortment Manager at Rituals, you play a pivotal role in shaping our product and category strategy across Europe. You’ll combine strategic thinking with a passion for wellbeing and sustainability to translate Rituals’ brand purpose—transforming daily routines into meaningful moments—into impactful category growth.

Working closely with cross-functional teams, you will drive the performance of all categories from concept to shelf, ensuring that every launch and initiative contributes to the commercial goals. In this role, you will also take the lead in driving tailored category programs for our key retail partners, such as Sephora, Douglas, premium department stores, travel retail partners, and pure players. You’ll ensure Rituals’ brand story and commercial ambitions come to life consistently across all points of sale, balancing brand experience and business performance.

What You’ll Do

• Be responsible for the 1-3 year strategy, prioritization, and category projects based on our differentiation model.
• Lead category projects (internal and external), build strong country relationships, and manage the program team.
• Develop and execute the long-term category strategy aligned with Rituals’ brand vision, sustainability goals, and consumer needs.
• Define assortment strategies that balance innovation, differentiation, profitability, and brand consistency across channels.
• Lead the end-to-end product development process, from ideation and brief creation to launch and performance tracking.
• Collaborate closely with Marketing, Training, Format and Design, and Innovation to bring meaningful, high-quality programs to the market.
• Manage P&L responsibility for your category, optimizing pricing, margin, and promotional effectiveness.
• In collaboration with the data analyst, analyze category performance using sell-out, retail, digital, and consumer data to drive informed decision-making.
• Act as a key stakeholder in aligning product launches with marketing, travel retail, and trade plans.
• Influence senior stakeholders with compelling business cases and clear strategic direction.

Meet the Team

This isn’t just a job, it’s about joining a dynamic, high-energy team built on growth, learning, and innovation. Together, we combine diverse perspectives and bold strategies to deliver powerful results.

• Collaborative Spirit: Work in an environment where open communication, teamwork, and fresh ideas are encouraged.
• Global Connections: Partner with teams in EU, analyzing market trends and identifying opportunities for growth.
• Supportive Environment: Be part of a team that has your back—passionate experts in Program Management, Operations, and Training who will help you thrive.

Key Skills for Success

• Strategic and entrepreneurial thinker with commercial mindset
• Passionate about beauty and wellbeing
• Analytical and data driven
• Creative thinker
• Collaborative and persuasive, thriving in a dynamic, cross-functional environment
• Experienced in FMCG, beauty, or lifestyle brands with a European or global scope
• 10+ years’ experience in FMCG industry
• Proven stakeholder management skills—able to build trust, align priorities, and communicate clearly across teams.
• Experience in beauty luxury industry
• Solid project management expertise—skilled at planning, prioritizing, and driving initiatives forward.
• High attention to detail and numerical accuracy.
• Ability to juggle multiple priorities in a fast-paced, evolving environment.
• A proactive, hands-on mindset with a structured way of working.
• Excellent written and spoken English communication skills.
• Resilience and optimism in navigating change, ambiguity, and business challenges.

Location and Working Conditions

While flexible working is available, this role requires a strong on-site presence to engage with stakeholders and build connections effectively. You’ll be based at our Amsterdam Central Head Office, complete with a view of one of the city’s most iconic canals. You’ll report to the Director of Program, Operations, and Training, and be part of our International B2B team.

Benefits of working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company & team events