Promotional Campaign Manager

The Promotional Campaign Manager drives commercial campaign planning and execution across all touchpoints, ensuring promotions are impactful, on-brand, and drive measurable sales uplift. The role bridges short-term sales activation with long-term brand building.

JOUW TAKEN

Key Responsibilities:

• Develop and manage the promotional calendar across online, retail, CRM, and social channels
• Own campaign planning for discounts, gift-with-purchase, bundles, multi-buy, and category push activations
• Ensure promotions are aligned with the brand positioning and creative standards while delivering commercial results
• Analyze historical performance and consumer data to optimize promotion strategy and ROI
• Work closely with Media Manager to ensure media activations amplify promotional periods effectively
• Collaborate with channels such as CRM, Retail Ops, and E-commerce to guarantee consistent execution across all channels
• Act as the commercial expert in campaign briefs, ensuring clear propositions and measurable sales KPIs
• Drive a test & learn culture, piloting innovative sales activations and sharing learnings with the wider marketing team

Profile Requirements:

• 5–7 years’ experience in trade marketing, promotional marketing, or retail marketing
• Proven track record of delivering sales impact through promotions
• Strong analytical mindset, comfortable with campaign data and ROI modeling
• Creative problem-solver with a commercial mindset
• Collaborative team player with strong project management skills

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.

Brian Grevy Chief Executive Officer