Assistant Manager Brand Activation (Foot Locker Europe)

Join us to drive impactful marketing and activation plans for one of Europe’s leading key accounts, Foot Locker, and help shape adidas Originals’ brand presence across digital, social, and retail platforms.

Key Responsibilities:

• Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, online and in key doors against the agreed KPI’s.
• Build and execute a Gen-Z lifestyle consumer insight driven social/digital strategy and activation plan for the account that increases adidas’ share of voice, engagement rates and sell-through, and adapt based on data insights.
• Develop and execute consumer activation activity against targeted concepts across all channels and platforms.
• Secure the highest share of space, online and within key destination doors and locations.
• Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.
• Manage the seasonal activation calendar process from virtual download and all account interaction meetings to online and instore implementation ensuring smooth process.
• Understand product, customer and Gen-Z lifestyle consumer needs from the European markets and all channels.
• Represent the brand activation point of view both internally and externally.
• Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to deployment.
• Responsible for concept development and production management for defined projects (photography / moving content etc.).
• Closely co-operate with Global Brand Comms teams and EU Brand Comms teams to secure a best practice level of implementation of global strategy in Europe.
• Conduct relevant reporting activities to measure the efficiency and commercial success.
• Manage budgets and costs within agreed measures.
• Understand the European Gen-Z lifestyle consumer retail environment including distribution points, share of buy, competitor concepts and support tools.
• Accountable and responsible for the transparency, alignment and visibility of European Key Account brand activations to relevant countries and global teams through process management and communication process.

Key Relationships:

• adidas Originals Marketing teams responsible for European countries and Key Accounts
• adidas internal Sales, Merchandising and Operations teams looking after EKA Foot Locker
• Global and Europe adidas Originals Brand Comms teams
• Europe eCom / Digital activation teams
• Digital Partner Commerce team
• Foot Locker Marketing team (customer)

Knowledge, Skills and Abilities:

• Affinity with Lifestyle & Streetwear industry and proven experience working with lifestyle brands / product.
• Up to date with the latest Marketing trends (Social, Digital, Media, PR, Influencer Marketing, Retail).
• Digital native with an eye for disruptive social content (TT & IG).
• At least 2 years experience briefing and working with creative agencies.
• At least 2 years experience in content and/or event production.
• Able to manage multiple projects/campaigns at the same time.
• Able to work in a fast-paced, high intensity environment.
• Proven ability to communicate with stakeholders across different hierarchal levels.
• High influencing skills and ability to make fact-based decisions.
• Ability to interpret data and derive action steps.
• Structured, organized and process orientated.
• Minimum of 2 years of experience in Social, Digital, Trade, Brand, or Account Marketing, either in-house or within an agency environment.
• Strong business acumen, ability to assume a broader perspective (cross-markets/global).
• Fluent in English.

Requisite Education and Experience / Minimum Qualifications:

• At least 2 years experience working in campaign production, social media, digital, event or retail marketing in a similar industry.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.