Head of Retention - New

Ready to get shit done?

As Head of Retention, you take full ownership of Eva’s engagement and loyalty. You ensure that every interaction with bunq is relevant, valuable, and personalized to her life stage and behavior.

Take ownership

• Understand and act on behavior: Monitor the frequency and reasons for app usage to recognize loyalty, responding quickly if engagement is declining.
• Guide discovery: Assist users in finding features that best fit their needs and preferences, encouraging them to fully enjoy bunq.
• Continuously improve: Leverage real behavioral insights to reduce friction, tailor communication, and enhance the user experience over time.

This challenge is perfect for you if

• Deep expertise in activation and retention marketing, including lifecycle strategy, churn reduction, and personalized communication flows.
• Proven experience leading cross-functional teams (product, data, marketing, and engineering) to execute user engagement strategies.
• Strong track record of integrating AI into marketing workflows, using it to drive personalization, automation, and optimization of the user journey.

Your space to perform

We give you the space and the tools you need to succeed 💪🏼

• 🤟 Join forces with great colleagues across the globe to revolutionize banking
• 🌟 Make lasting impact by working on complex & exciting challenges
• 🎯 Profit sharing based on the impact you make and bunq's performance
• 🤟 Great, international colleagues who share your mindset
• 👩‍💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
• 🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
• 📚 We support growth with bunq Academy and €1,500 annual learning budget
• 🚴 A massive discount with Urban Sports for your wellbeing
• 🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)
• 💻 A MacBook so you can Get Shit Done with us
• 🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
• 💰 An optional pension plan with monthly contribution from bunq
• 💸 Monthly contribution to your phone and internet bills
• 🍻 Friday drinks and other celebrations - bunq style