CMI Refreshment & Wellness Lead

UNILEVER IS LOOKING FOR AN ICE CREAM – CMI Refreshment & Wellness Lead

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

You will be responsible for the identification and translation of consumer needs, insights and behaviours to steer strategy, brands performance, and for consumer guidance and delivery across 6Ps; lead the market research program to develop superior innovations, communication.

KEY RESPONSIBILITIES:

• Mining insights including consumer, category, and channels throughout end-to-end research and translate into actions to help build business strategy and drive growth:

  • Actively steer brands performance for growth – infuse this into overall actions on mental & physical availability, core renovation & innovation, design, communication & activation ensuring the brand’s high quality credentials flow through into consumer experiences

  • Unlock new growth opportunities for the relevant brands e.g. tapping into new moments, needs, locations, tribes and latest trends to reach more users more often in a more relevant way.

  • Power the brand equity - drive the SAY & DO strategy and execution across markets in a culturally relevant way

  • Drive greater consumer connectivity and ‘deep, rich, emotional & cultural’ insights work to inspire stronger consumer engagement through marketing campaigns and activities, and with that understanding help drive brand’s growth

  • Lead learning plan and Implement the insights in line with best practices, and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of Insights end to end across innovation and comms development.

  • Closely partner with R&D in all product development ensuring the highest rigor and superior quality is given to product experience design and to help deliver real benefits

WHAT YOU NEED TO SUCCEED:

SKILLS:

• Rounded CMI experience, designing and land w impact studies across product, price, portfolio management, media, shopper insights.
• Experience in managing innovation programs across countries
• Demonstrated experience of delivering and driving transformational action within the business through key landing points and influencing senior stakeholders.
• Think business and growth first and have a deep passion for consumers & customers
• Learning Mindset: Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
• Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
• Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.
• Can lead teams and is equally comfortable being a team player: accountable, open minded who likes to work in rapid and agile way
• Good Academic Credentials, Digital Skills and Numeracy.
• Sound English language skills are essential for this job (written and spoken).

EXPERIENCES & QUALIFICATIONS:

• Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities (How and Where to Win)
• Outstanding experience of driving consumer and customer centricity and driving a consumer led agenda to drive growth in the business.
• Strong project management skills
• Leadership skills and potential to grow as a leader
• Ability to magnify the power of others, and to build and nurture people (direct reports and beyond)

LEADERSHIP & Behaviours

• Deep curiosity & Passion for Consumers: passion about taking care of and improving the lives of people every day, bringing the voice of the consumer into everything we do.
• Owner’s Mindset & Entrepreneurially thinking: Having a deep passion for business and for understanding how businesses operates and how the business creates value;
• A positive attitude and ‘can-do attitude’ and ‘will do attitude’ despite the changing demands of changing briefs and difficult deadlines.
• Ability to collaborate seamless & lead across agency partners and internal teams will be crucial;
• A team player: accountable, open minded who likes to work in rapid and agile way: demonstrable outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities;
• Impact driven & bias for action- doesn’t only top at insights, is equally interested in driving impact and action
• Tenacity and resilience

WHAT IS IN IT FOR YOU?

• Attractive total remuneration package; excellent company pension, bonus and share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Home work allowance
• Company laptop and mobile phone
• Green Mobility Policy

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.