Growth Marketing Manager

About the role

Company Profile

A fast-growing startup operating at the intersection of logistics and technology. The company offers a collaborative, high-speed work environment where all teams—sales, operations, and leadership—operate closely under one roof. With a strong experimentation culture and daily interaction with founders, employees are empowered to make a tangible impact on growth. The organization is well-positioned in a high-demand market and actively scaling its inbound and paid acquisition efforts.

Role Description

This role owns the growth marketing function, with a focus on scaling the inbound pipeline, optimizing conversion funnels, and driving experimentation across digital channels. You’ll play a pivotal role in shaping the company’s performance marketing and CRM strategy.

Team Size & Leadership Scope

Key Collaboration: Sales Development Representatives (SDRs), Operations, Leadership Team

Responsibilities

• Own the marketing pipeline and key growth metrics
• Manage performance marketing (Google Ads, LinkedIn) with a €50K monthly budget
• Optimize user journeys, audience targeting, landing pages, and nurture flows
• Oversee CRM funnel management in HubSpot, driving conversion improvements
• Collaborate with SDRs to activate cold leads and warm inbound traffic
• Run channel and format experiments to identify scalable growth opportunities
• Performance Metrics: Inbound lead volume ~400–550/month, average deal size €3K

Requirements

• Must-Haves:
• 4+ years of experience scaling growth in a B2B SaaS environment
• Proven success managing paid media with €400K+ annual budget (Google Ads, LinkedIn)
• Hands-on and strategic: data-driven with a proactive, ownership-oriented mindset
• CRM experience (HubSpot or similar)
• Nice-to-Haves:
• Industry experience in logistics, SaaS, or freight forwarding
• Dutch language proficiency

Contact: hakar@bluebirdrecruitment.com