Head of Franchise

As our Global Head of Franchise, you will be the driving force behind our international franchise strategy—accelerating growth, building strong partnerships, and ensuring brand excellence in every market. You will lead with both commercial sharpness and a deep understanding of what makes our brand so beloved by women worldwide. This is a key leadership role, shaping the future of our global footprint through strategic market expansion, operational excellence, and inspiring leadership.

YOUR TASKS

Tasks & Responsibilities

• Lead our global franchise vision—develop and execute a compelling long-term franchise growth strategy across key regions.
• Build & nurture strategic partnerships—identify new franchise opportunities, negotiate agreements, and develop high-performing partner relationships.
• Drive market expansion—analyze global markets, define entry strategies, and guide end-to-end market launch processes.
• Ensure brand consistency—across every franchise touchpoint, from store environments and service standards to visual merchandising and marketing execution.
• Collaborate cross-functionally—with Marketing, Product, Merchandising, Logistics, and Legal to support franchise operations and brand alignment.
• Inspire performance—set KPIs, evaluate franchise partner results, and provide strategic support to drive sustainable growth and profitability.
• Be our global brand ambassador—ensuring the unique spirit of our lingerie brand is translated with integrity and excellence worldwide.

Requirements

• 10+ years of experience in international franchising, ideally within fashion, beauty, or lifestyle sectors
• Proven success in scaling franchise businesses across multiple geographies
• Strong commercial acumen with deep understanding of retail operations
• Exceptional interpersonal and negotiation skills, with a talent for building trust-based partnerships
• Global mindset with sensitivity to local market nuances and cultures
• Willingness to travel frequently to support international markets
• Fluent in English (additional languages are a plus)

Why work with us?

• Lead strategic projects that shape our global presence and customer experience
• Work in a dynamic, diverse, and creative environment
• Enjoy flexibility, autonomy, and opportunities to grow personally and professionally
• Join a purpose-driven global brand that supports women to be their most beautiful and authentic selves.

Benefits

• 25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
• Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
• Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
• International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
• Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
• Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
• Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.

We are not looking to work with recruitment agencies! Any unsolicited sharing of CV's will be considered a NO FEE applicant.