Customer & Brand Experience Manager

Customer & Brand Experience Manager

Job Description:

The EMEA Customer Activation and Brand Experience Head will lead the Customer Activation and Brand Experience team to deliver growth of the Champion Petfoods brands Acana and Orijen across the region, working closely with the Champion Petfoods EMEA Marketing and Sales Team to ensure the support necessary to achieve growth objectives and foster a successful collaboration with retailers.

What are we looking for?

• Bachelor’s degree in Marketing, or a related field.
• 5 years+ plus experience in trade marketing, customer or Shopper Marketing or sales in FMCG
• A deep understanding of the local market dynamics in the EMEA region or capable of quickly understanding, including consumer behavior, retail landscape, and cultural nuances. Experience adapting global strategies for local execution is a plus
• Strong relationship builder, networker, formal and informal influencer; ability to navigate through organisations through formal and informal channels

What will be your key responsibilities?

• Develop and own the most efficient activation model for the region (across all markets) identifying most efficient tools and mechanics, mapping synergies to be achieved and implementing a team process of activation development together with Category, Advocacy and Digital Heads.
• Develop and implement a 3 year Customer and Market Activation strategy including best practice, optimal KPI definition & measurement, continuous improvement & delivering best in class capabilities.
• Development, delivery & communication of Regional Activity Plan (with relevant granularity level agreed within a market) in line with Regional Portfolio and Activation prioritization aligned at Growth Planning
• Line management and development of a team of direct reports (5), including clear succession and career planning for all high potentials

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Meer over Mars:
Mars is een familiebedrijf met een wereldwijde verkoop van meer dan $50 miljard. We produceren enkele van 's werelds meest geliefde merken: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, SKITTLES® en BEN'S ORIGINAL®. Naast onze consumentenmerken zorgen we met trots voor de helft van de huisdieren in de wereld via onze voedings-, gezondheids- en service bedrijven zoals Banfield Pet Hospitals ™, BluePearl®, Linnaeus, AniCura, VCA ™ en Pet Partners ™. Mars heeft zijn hoofdkantoor in McLean, Virginia en is actief in meer dan 80 landen. De vijf principes van Mars - kwaliteit, verantwoordelijkheid, wederkerigheid, efficiëntie en vrijheid - inspireren onze 150.000 Associates elke dag om bij te dragen aan een betere toekomst.