Technical App Analyst

Skills that will come in handy in this job:

• You're analytically minded. Main or side issue? You see the difference at once. You get to the heart of matters with ease while maintaining an overall view.
• You take the initiative. Wait and see? That's not your style. When you see an opportunity, you go for it and you're often the first to table ideas and proposals.
• You're innovative. Hello, early adopter! You're abreast of all the latest developments that are important to your work.
• You're in control. Objectives exist to be achieved; you make it happen. You make realistic plans, delegate responsibilities and maintain the broad view.
• You always find a solution. You're never one to shirk problems. You investigate them thoroughly and have a knack for exposing possible causes. 'Look before you leap' is one of your favourite maxims.
• You're part of the team. You're a sociable person and go out of your way to help your colleagues, even if it means setting your own interests aside.

Your Job

As a MarTech specialist, you are part of the MarTech team within the CoE CS&DA (Commercial Strategy & Digital Acceleration). You will be responsible for the technical management of the MarTech tooling and ensuring the tooling is optimally used by your stakeholders. Your initial focus will be on the VodafoneZiggo app and the hollandsnieuwe app. You’ll work together with the business teams to agree on the backlog with the end goal of optimising the CX and commercial results of our apps.

What we offer

You give your best every day because it makes you happy – and because of these benefits. At VodafoneZiggo, a full-time job starts from 32 hours. It is up to you! Based on a 40-hour working week, you can count on:

• Gross monthly salary of between € 4.000 and € 5.600 - with growth potential.
• A Benefit Budget of 14.95% (incl. holiday allowance) on top of your gross salary. Have it paid out, use it to buy extra holiday days, or save it up for something nice - it's up to you.
• NS-Business Card of your choice. Travel first class for business and pleasure for free.
• A phone with a Vodafone plan. For personal use, too.
• Unlimited Learning: unlimited access to thousands of courses and workshops.
• A pension scheme with additional savings options.
• Participate in our social and community projects, such as Online Masters and the Footprint Challenge.
• The option of working from home 2 or 3 days a week, plus an internet allowance.
• Annual bonus based on overall company performance.
• 20 holiday days per year.
• An adapted workplace and flexible hours to accommodate your needs, should you have a particular disability.

What you bring to the job

You’ll be working together with the business teams, to determine the priority of the backlog with the goal of optimising the CX and commercial results of our apps. Some key activities will be making sure we track user behaviour towards GA4, build customer profiles in our CDP, and ensure all of this is done respectfully of legislation.

• Our most important MarTech tooling: Digital Analytics (GA4), Data Management Platform (BlueConic), Customer Decisioning Hub (Pega), Experimentation tooling, Feedback tooling & 3rd party marketing
• Brief, test & validate technical implementations by development teams
• Educate, inspire & motivate business users on the usage and possibilities of the MarTech tooling
• Provide a solid data foundation of app data for marketers, analysts & data scientists to use (data quality, documentation, ease-of-use)
• In-depth app analyses
• Opt-in management in app
• Privacy & legal compliancy

These are the skills you bring:

• Optimistic mindset and can-do mentality
• Stakeholder management
• 2+ years of experience with GA4 implementation in app (preferably react native)
• Experience with implementation of CRO testing framework in app
• Data visualization / storytelling
• Advanced SQL experience
• Experience with Python for data engineering