First Gen: Consumer Insights Intern 2025

Pepsi, Lay’s, Quaker, Doritos—tempting, right? 😎 That's the taste of interning at PepsiCo! Immerse yourself in our vibrant workplace culture. 💼

Excited to make an impact and work with iconic brands? Look no further! Every 6-months, PepsiCo Northern Europe seeks talent like you. Our Internship program for (near-)graduates offers meaningful projects, mentorship and skills training. Not only on-the-job learning awaits, but also a journey of personal and professional growth. 🌱

Join our inclusive culture where diversity thrives and embark on your internship journey alongside 30 fellow PepsiCo enthusiasts. Does Consumer Insights internship sound like your can of Pepsi? Then free up your agenda 📖 from 27 January 2025. 🗓️

Job Perks

• 🤑 This internship pays you €550 every month, and you get travel reimbursement too!
• ✈️ Craving some extra time off? Well, guess what? Your holidays are sorted!
• 🕒 At PepsiCo, it's all about flexibility: Night owl or early bird, it's up to you! You decide how you divide your day!
• 🤝 Monthly office vibes: Don't miss out on our office events and activities!
• Our offices are brand new! Prefer working from home? We will provide you with a ‘working-from-home toolkit’.

Responsibilities

Mastering consumer research, including:

• Testing and optimizing cool things (e.g., TV advertisements) 📺💡
• Generating new product ideas through innovation research 🔬
• Keeping an eye on brand vibes 📈🧐
• Ensuring our snacks and breakfast cereals align with consumer preferences 🍔
• Identifying who's interested in our brands for explosive growth 💥🎯
• Spotting trends and connecting data online 🕵️♂️🌐

• Making data accessible
• Quickly onboarding newcomers
• Showcasing our best practices 💃🕺
• Supporting other Insights teams like Business Analytics and Shopper Insights to become the ultimate Insights dream team at PepsiCo 🤜🤛🔍👥

Qualifications

• Master's student in psychology or communication science or graduated within the past 3 months
• Curiosity about people: their needs, barriers, and motivations
• Passion for brands and marketing
• Strong strategic and analytical skills, as well as the creativity to translate data into marketing activations and strategies
• Affinity with consumer research and psychology
• Entrepreneurial, proactive, and actively connecting with stakeholders and team members
• Fluent in Dutch and English

Your Recruitment Journey

1. Phone screening by one of our fantastic recruiters 📞
2. Interview at our new office 🏢
3. Offer: you are hired! ✍️
4. Welcome at PepsiCo! 🤩

PepsiCo in a Nutshell

Our vision? We're all about being the global leader in Beverages and Convenient Foods, and we're doing it with the power of pep+. Pep+ is our game-changing strategy that's all about putting sustainability and our incredible team at the core of how we create value and drive growth. We're all about staying within our planet's boundaries and igniting positive transformations for the world and its people. Want more info? Check out www.pepsico.com. 🌍🚀