Head of Brand Strategy & Identity

We're looking for a Head of Brand Strategy & Identity to shape how TUI shows up to the world. You'll develop and maintain our centralised brand strategy and convert it into a clear, consistent identity across every touchpoint – from marketing campaigns to customer interactions. This role is vital for enhancing brand recognition, fostering customer loyalty, and driving our reputation as a premier travel brand.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll be accountable for our overall TUI brand strategy and the look and feel of our brand, ensuring consistent application across all customer touchpoints.
• Working alongside the Brand & Content Leadership Team, you'll help develop our strategy, portfolio of products and brands to maximise brand equity through initiatives like brand architecture and go-to-market strategy.
• We need you to deliver cohesive and compelling branding solutions across key interactions including advertising, websites, apps, retail, uniforms, aircraft, cruise ships, airports, hotels and in-resort experiences.
• Leading the Global Brand Forum and Brand Market & Asset Board, you'll bring together brand leads from our source markets, hotel brands and experience business to discuss and align strategies whilst developing and enforcing brand guidelines.
• Using research where necessary, you'll craft and bring to life compelling brand stories for target customer segments through industry-leading design and creative, always putting yourself in our customers' shoes.
• You'll engage with internal and external stakeholders, including senior leadership, partners, and agencies, to ensure alignment and support for brand initiatives across and beyond the business.

ABOUT YOU

• You have proven experience developing and delivering successful multi-channel brand strategies and identity, ideally within global organisations or multi-brand environments. Travel industry experience would be a bonus but not essential.
• Your excellent verbal and written communication skills allow you to convey creative concepts in a way that inspires stakeholders, with a passion for storytelling and connecting to audiences.
• You possess a strong sense of design and copy sensibilities, from high-level strategic direction down to small details, with an eye for exceptional creative, copy and visual design.
• As a strategic and commercial thinker, you can assess and quantify the short and long-term impacts of changes, manage ambiguity, and evaluate options to meet business expectations.
• You're an engaging communicator who can quickly gain rapport and credibility with a diverse set of international stakeholders, building a network at all levels of seniority up to board level.
• Fluent in English, with additional language abilities in German, French or Dutch being desirable but not essential.