Head of Consumer Marketing

Marketing

Are you an experienced marketing leader with an entrepreneurial mindset looking for an exciting opportunity in a dynamic, international environment? Do you have a passion for driving consumer-focused strategies in the FMCG sector? Nutricia Worldwide is seeking a Head of Consumer Marketing to join our team in Rijswijk, Netherlands. This is a pivotal role in our organization, where you and your team will lead marketing initiatives across diverse markets and help shape the future of our early life nutrition brands.

Your main responsibilities will be:

• Lead the development and execution of comprehensive marketing strategies to drive brand growth and consumer engagement.
• Inspire a cross-functional team, fostering a collaborative, high-performance culture, and a strong team mentality.
• Champion people leadership by developing and mentoring team members, creating future leaders, and positively impacting peers.
• Foster a strong team mentality and a positive work environment, propelling forward as an organization rather than as individuals.
• Utilize strong analytical skills to integrate various data points and generate actionable consumer insights.
• Oversee the development and implementation of brand positioning, concept development, and copy development.
• Successfully lead strategic and operational projects, such as brand/product launches, brand positioning, and pricing strategies.
• Manage relationships with various agencies, including creative, media, and BTL agencies.
• Ensure all marketing activities are aligned with the company's overall objectives and brand guidelines.
• Deliver compelling presentations and communications to various stakeholders.

About Nutricia Worldwide

In Nutricia we have been pioneering nutritional solutions since 1896, when our founders first began their early support of mothers and their infants. Since then, our nutritional solutions have transformed the lives of millions of people around the world. That pioneering spirit lives on today with an ongoing commitment to provide life-transforming nutrition at key moments throughout.

Nutricia Worldwide is one of the most dynamic and international divisions within Danone, operating in 48 countries with 55 business partners (distributors) together with the power of our team from 35 different nationalities. We are a growing profitable business that is truly diverse and unique.

About you

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or Master’s degree is a plus.
• 10+ years of marketing experience in a multinational FMCG environment, with regional or global roles preferred.
• Demonstrated success in managing and executing marketing strategies in a multinational FMCG context.
• Strong analytical skills and the ability to translate data into actionable insights.
• Strong leadership skills, with the ability to define, plan, and run projects independently.
• Proven experience in developing markets with a fluid matrix structure, demonstrating cultural savviness and sensitivity.
• Excellent communication skills, both written and verbal, with proficiency in English; additional languages such as Spanish, Russian, or Hebrew are a plus.
• A strong team player with a passion for marketing and a track record of successfully leading and developing teams.
• Strong expertise in digital marketing, including SEO, SEM, social media, and content marketing, with a track record of successful digital transformation projects.
• Excellent presentation skills, with the ability to effectively communicate complex ideas and strategies.
• Experience managing marketing budgets and ensuring cost-effective marketing solutions.
• Proven ability to manage and collaborate with different types of agencies.
• Experience with distributor setting is a plus

There are also some compulsory behavioral requirements that you have to meet:

• Continuously putting consumers, patients and customers at the center of what you are doing.
• Own your decisions and learn from mistakes to innovate and co-create the future.
• Bring focus and a pragmatic approach while dealing with complexity.
• Continuously seeking solutions to problems without hiding behind rules, role definitions, or hierarchy.
• When we commit to something, we move quickly into execution, allocating the required time and resources.

If you are a strategic thinker with a passion for consumer marketing and are ready to take on a leadership role in a dynamic, international environment, we would love to hear from you. Join us at Nutricia Worldwide and be a key player in driving the success of our early life nutrition brands.

About Danone

Working at Danone is a unique experience. It’s fast-paced and complex and, at times, it can get a little challenging. But it’s packed with opportunities to learn and grow working with some of the best-known brands in the world, like Evian, Alpro, Nutricia, Activia and Nutrilon. Bring your unique perspective, ambitions and entrepreneurial ideas to the table – the impact you could make might just surprise you. One Planet. One Health – BY YOU.

We’re proud to be a B-Corp certified company. That means we meet the highest verified standards of social and environmental performance, transparency, and accountability in everything we do. We’re committed to building a diverse and inclusive team. As an Equal Opportunities Employer, we base our hiring decisions on merit, job requirements and business needs.

* all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

We Offer

It’s an exciting time to join Danone. You’ll build meaningful relationships and networks working with large, dynamic brands. And the best part? You’ll be supported to grow an impactful career that you can be proud of. Together, we’ll build a healthier world. All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension and great discounts on health insurance and Danone products. We understand the importance of flexibility and offer 30 days of annual leave (with the opportunity to purchase more).

Need more information? Please contact me, Esther Vermeer Talent Acquisition Manager on esther.vermeer@danone.com.

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.