Head of Product Marketing

Head of Product Marketing

At Studytube, we’re not just another EdTech company. We’re solving a massive challenge: helping organizations close the skills gap and empower their employees to thrive. Our platform provides businesses with the tools to identify which skills matter, discover gaps, and create paths to fill them. But delivering impact takes more than great products - it’s about creating connections, enabling growth, and building advocacy.

We’re looking for a Head of Product Marketing to further lead our efforts in building, engaging, and scaling a vibrant community of customers and prospects. You’ll lead a team responsible for ensuring our existing and future customers feel empowered and connected through recurring marketing and communication customers. This role is about helping us drive real impact: turning engagement into adoption, advocacy into revenue, and customers into lifelong partners.

Here’s what you’ll actually do:

• Lead and inspire a team

  • Manage and mentor a talented team of marketers who do product, customer and community marketing
  • Foster a collaborative, customer-centric culture that focuses on measurable impact.

• Build and scale a thriving community

  • Develop and execute strategies to grow and engage a community where customers and prospects connect, share ideas, and solve problems.
  • Create programs to drive advocacy, turning happy customers into champions, referral sources, and co-creators of content.
  • Host online and offline events like webinars, meetups, and roundtables—that are must-attend experiences.

• Own product marketing

  • Lead product marketing initiatives, including positioning, messaging, and Go-to-Market (GTM) strategies for new product launches like our Skills Navigator.
  • Partner with the community to test and refine product messaging, gather actionable insights, and amplify adoption efforts.
  • Collaborate with sales, marketing and customer success to create enablement materials, use cases, and campaigns that showcase product value.

• Be a customer advocate

  • Work closely with the product team to ensure market feedback is translated into actionable improvements thus future value for Studytube.
  • Build tight feedback loops between the community and internal teams to inform product decisions and strategy.

• Make a Measurable Impact

  • Use community insights to improve products and marketing strategies.
  • Ensure your team’s activities contribute directly to customer retention, advocacy, and revenue growth.

Job requirements

Who you are

• You’ve led teams for at least 3 years and know how to foster effective collaboration
• You excel at building communities, bringing people together, and driving real engagement
• You are customer-focused, with a strong ability to identify customer needs and translate them into actionable outcomes
• You think strategically, seeing the big picture while being able to dive into details when necessary
• You understand the balance between community and revenue, driving growth while maintaining authenticity
• You bring at least 5 years of experience in product, customer, or community marketing

We operate in the Netherlands, and a big part of this role is working closely with our Dutch team, understanding the local market, and engaging with our community. That means you’ll need to be comfortable in Dutch - both written and spoken - to make an impact. We know this might limit some great candidates, but trust us, it’s essential to succeed in this role.

What we offer
At Studytube, your development is at the heart of what we do. Through our Studytube Academy, you can take unlimited online courses to strengthen your hard and soft skills. We also offer mentorship within the team, monthly in-company training sessions, and the opportunity to take external courses up to €1,000 per year. Our brand-new office with views of the IJ (including a Studytube Gym!) is an inspiring place where you work in a flexible and free team, with a competitive salary. We want you to get the best out of yourself, just like we help our customers grow. At Studytube, you’ll have all the tools and opportunities to take your career to the next level. Together, we’re building a future where learning is at the core.

About Studytube
Studytube makes professional development as accessible, easy, fun, and successful as possible. We believe it’s essential for companies to invest in employee development, now more than ever. That’s why we offer an all-in-one learning platform that inspires employees to grow—and we do so successfully. Our customer portfolio includes over 300 clients across various industries, ranging from 200 to 30,000 employees. Companies like Bol.com, ASR, CZ, Manpower, VolkerWessels, and Ajax are already inspiring their employees with our platform. Together with 200+ diverse and passionate colleagues, we focus on creating the best learning experience for our clients. Our goal? To become Europe’s #1 platform for professional development.

Have questions about this or another job? Send them to jobs@studytube.nl