Performance Marketing Manager

As Performance Marketing Manager, you will own and scale ERIKS’ performance marketing efforts across paid digital channels with a strong focus on webshop growth, customer acquisition, and revenue efficiency. You will be responsible for turning media investment into measurable commercial impact in a complex B2B environment.

You will work closely with global and local marketing teams, agencies, and commercial stakeholders to drive first-time webshop transactions, increase online share of wallet, and improve marketing ROI.

Key Responsibilities

Performance Strategy & Growth

• Develop and execute a performance marketing strategy aligned with ERIKS’ webshop growth and profitability objectives
• Own customer acquisition, reactivation, and conversion performance across paid channels
• Translate business targets (revenue, EBITDA, penetration) into clear media and KPI frameworks
• Manage and challenge external performance agencies

Channel Ownership

• Own and optimize paid channels including:
• Paid Search (Google, Bing)
• Paid Social (Meta, LinkedIn, others where relevant)
• Display, retargeting, and emerging performance channels
• Continuously test new platforms, formats, and bidding strategies in a B2B context
• Using automation tool (Channable) to scale a 2m+ skus portfolio across 5 markets

Webshop & Funnel Optimization

• Work closely with eCommerce, eBusiness manager, local team, and analytics teams to improve first-time webshop transactions and conversion rates
• Optimize full-funnel performance from awareness to transaction and repeat purchase

Data, Measurement & Insights

• Define and own performance KPIs (ROAS, conversion rate, revenue contribution)
• Ensure robust tracking, attribution, and reporting across markets
• Use insights to drive decisions, not just report numbers

Stakeholder & Agency Management

• Manage and challenge external performance agencies
• Partner with local marketing teams across multiple countries
• Clearly communicate results, learnings, and recommendations to senior stakeholders

What You Bring

Experience

• 5+ years of experience in performance marketing
• Proven track record driving revenue through paid digital channels
• Experience in B2B, eCommerce, or complex buying journeys is a strong plus
• English + another language is a plus (NL, FR, DE)

Skills

• Strong hands-on knowledge of Google Ads, Meta, and analytics platforms
• Comfortable working with large budgets, multiple markets, and complex product catalogs
• Strong analytical skills with a commercial mindset
• Ability to balance growth, efficiency, and long-term value

Mindset

• Data-driven and outcome-focused
• Comfortable with complexity and ambiguity
• Proactive, structured, and able to influence without direct authority
• Curious, test-and-learn mentality

What's in it for you?

• Great career development
• 37 vacation days (25 + 12 ATV) and much more