Consumer & Market Insights Manager

As the Consumer & Market Insights Manager, you will play a critical role in delivering the insight ecosystem that powers the venture’s strategy, proposition development, and go-to-market success.

You will bring the venture’s learning agenda to life through rigorous research execution, AI-enabled insight generation, social data mining, rapid experimentation, and continuous validation. Working closely with the CMI Lead, you will ensure that every innovation, proposition, and marketing decision is grounded in real consumer desirability and proven market potential.

This role is ideal for a hands-on, analytically strong insights professional who is passionate about modern research methods, experimentation, and turning complex data into simple, actionable recommendations.

Your role:

1. Research Execution & Insight Operations

• Execute the venture’s end-to-end learning plan as defined with the CMI Lead — spanning early exploration to in-market validation.
• Conduct and manage qualitative and quantitative studies (U&A, concept tests, claims, JTBD, pricing, segmentation).
• Select and manage research partners, agencies, platforms, and AI tools, ensuring high quality, speed, and value.
• Maintain excellence in research design, sampling, fieldwork quality, and analytical rigor.

2. Analytic Capability

• Calculate size of opportunity/size of prize of need spaces and proposition using multiple data sources and well-informed assumptions.
• Synthesize unstructured data into meaningful themes that strengthen propositions and strategic recommendations.

3. Agile Experimentation & Fast Validation

• Support rapid test-and-learn cycles including smoke tests, landing-page tests, creative A/B testing, and AI-powered concept screening.
• Partner with the Marketing & Proposition team to build hypotheses, design experiments, and interpret real-world signals to guide iteration.
• Help reduce risk by validating desirability, clarity, and value early in the innovation process.

4. Insight Translation & Storytelling

• Translate research findings into clear opportunity spaces, tension frameworks, target personas, jobs-to-be-done, and actionable strategic implications.
• Craft compelling presentations, narratives, insight decks, and workshops that inspire cross-functional partners.
• Ensure insights inform proposition refinement, product decisions, marketing strategy, and commercial choices.

5. Cross-functional Collaboration

• Work closely with Marketing & Proposition, Innovation & Operations, and Commercial teams to embed consumer insights throughout the venture’s development phases.
• Serve as a trusted partner who brings objectivity, clarity, and consumer truth to decision-making discussions.
• Ensure teams stay aligned with the learning agenda and that insights are activated, not just delivered.

You're the right fit if:

• You’ve acquired 5+ years of experience in consumer insights, market research, analytics, or related fields within FMCG, beauty, consumer health, durables, or tech-driven consumer categories.
• Your skills include:
  • Proven track record of delivering high-quality research and actionable insights that influence product, marketing, or commercial decisions.
  • Experience working in fast-paced, ambiguous, or innovation-focused environments.
  • Solid grounding in both qualitative and quantitative research methods.
  • Strong capability in data synthesis, consumer segmentation, and insight generation.
  • Experience with modern insight platforms, automated testing tools, and AI-based analytics preferred.
  • Generative AI for clustering, message testing, and synthesizing insights.
  • Social and search data tools for trend spotting and digital ethnography.
  • Rapid testing environments (concept, creative, landing page).
  • Automated research tools and self-serve platforms.
  • Ability to turn complex data into simple, compelling narratives that drive alignment and decision-making.
  • Skilled at building visually engaging insight outputs, from personas to opportunity maps.
• You have a Bachelor’s or Master’s degree in Marketing, Business, Psychology, Behavioral Science, Data Analytics, or a related field.
• You’re a strong collaborator with the ability to build trust across marketing, innovation, operations, and commercial teams. You are comfortable influencing without authority and guiding teams through consumer-led decision making. You are highly organized, adaptable, and proactive.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.