UPro Assistant Brand Manager

Discover Your Next Challenge with Unilever Professional

Reports to: UPro Global Brand Manager - Innovation

Scope: Global Marketing

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe that one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

We want our business to flourish, and we know that our success depends on others flourishing around us. That's why our purpose is to make sustainable living commonplace, and why sustainable, long-term growth is at the heart of our business model.

Business Context and Main Purpose of the Job

Unilever Professional (UPro) is the B2B arm of Home Care (HC), created in 2019, with a strong track record of growth and an ambition to triple the business by 2030. Unilever Professional specializes in offering Home Care solutions tailored for professional cleaning sectors, including Restaurants, Hotels, Offices, and Commercial Laundries, and is currently operational in 44 markets. At the core of our brand, we are all about making professional cleaning simple, effective, and accessible to every business, every day. Our motto: Professional Cleaning. Made simple.

The UPro marketing team serves operators around the globe with professional cleaning solutions that inspire them, help them progress their business, and support them in their daily operations. We aim to create a perfect experience for both the operator and the consumer. This is an exciting and rewarding journey to participate in building the future of Professional HC. We are looking for an ambitious, capable marketer who can act as an intrapreneur.

Main purpose of the job

We are seeking a dynamic and experienced Global Category & Assistant Brand Manager to join our UPro team. The ideal candidate will have a proven track record in portfolio management, innovation, and strategic development within the B2B sector. This role requires a forward-thinking candidate who can drive product innovation, manage product portfolios, and ensure our offerings meet the evolving needs of our operator. You will drive the Brand and Category growth agenda of UPro globally.

Main Accountabilities

• Develop a deep understanding of our operator groups, gather actionable insights, and turn them into solutions that address true operators’ needs.
• Responsible for Home & Hygiene Professional platform, delivering projects OTIF (on time on full) with the support of cross-functional teams.
• Co-design a multi-year innovation funnel with CMI, R&D, and SC to build a strong project roadmap for both core & core+ portfolio.
• Understand project scopes to bring solutions for operator pain points, driving business growth and ensuring compliance with industry standards and regulations.
• Follow innoflex (internal Unilever system) process to provide required updates to different gate/decision moments, ensuring proper tracking in the system.
• Develop strong trade & consumer stories based on all project elements.
• Own/guide product/brand positioning, claims, and OET (Operator Experience Toolkits) for global innovations and brand equity campaigns.
• Collaborate with global digital and content teams to create multi-touchpoint marketing assets.
• Adopt a “start-up" innovation approach and mindset to deliver faster and more relevant solutions to market.
• Connect with local teams to ensure all initiatives are operator-relevant and customer-relevant, ensuring local content and best practices travel globally.
• Coach and develop the project teams they chair to drive actions with clarity, speed, and agility.
• Build value through partnerships with external business partners, developing new ways of working and designing innovative business models.
• Manage project budgets, including monitoring and planning.

Collaborates With

• Cross-functional Project teams
• Marketing teams
• Global and local digital teams
• CD (local and Global) – consumer development
• CMI – consumer market insight
• Global Retail Teams

How

• Global UPro LT
• HC EU leadership team
• Marketing/multi-functional teams in key markets
• Sprint/Project team meetings
• External agencies

Tools to master

• Proficiency in project management tools and software
• Business case templates, Power BI

Future-Fit skill set required:

• Translating different sources of insight (from CMI, real time data, Google analytics etc) into brand strategy and innovation platforms
• Data-Driven
• Brand/Category crafter & brand advocate
• Creative briefing and judgement
• Innovation design
• Commercial acumen
• Agile Project management
• Stakeholder influencing and management

Key Metrics:

• Innovation / Renovation iTO / OTIF
• Innovation contribution to topline USG% & UOM%
• Innovation Funnel sufficiency

What we’re looking for

• Hunger for growth and not afraid to get hands dirty. A real passion for high performance and delivery of results.
• Passion for shaping the future of professional cleaning
• Thrive in rapidly changing situations
• Bachelor’s degree in business, Marketing, Engineering, or a related field; MBA or advanced degree preferred.
• 5+ years’ experience across marketing disciplines: Brand Management, Product innovation
• Passion for building high-performing project teams and nurturing talent
• Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/global teams
• Willing to travel 10% of time
• SOL Business acumen, Passion for high performance, Consumer/Customer love and Talent Catalyst

What is in it for you?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Homework allowance
• Company laptop and mobile phone
• Green Mobility Policy.