Marketing Manager, Nordics

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

What will you work on?

This is a hands-on, high-responsibility role that will challenge you to manage a diverse team of cross-functional peers. The Marketing Manager is responsible for the following tasks in an autonomous way:

• Develop and manage the marketing plan for all brands across Nordic markets, including brand and product marketing strategy, product positioning, packaging strategy, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, web/internet, and targeted consumer/trade outreach and promotions.
• Manage selected brands for leading GBU’s/Brands as per Brand Management expectations.
• Work with identified agencies to deliver local plan. Brief, and project manage all aspects of the marketing activations.
• Manage the financial aspects of a portfolio of the brand, including costing and pricing, marketing budgets, SKU rationalization and profitability analysis.
• Work closely with Distributor in the market to ensure sales are maximized and goals are achieved.
• Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis of current and potential business. Analysis to include licensing opportunities, channels of distribution and sales targets, pricing for each class of trade, industry standard margin requirements, market definition, promotional spending requirements and consumer benefits/needs.
• Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of one or more brands.
• Assist in management of Toy Fairs, planning and coordinating, prioritization of brands, attendance, meetings and product selections.
• Be a key contact for licensors and media owners in the market.
• International Marketing meetings – lead and attend for the Nordics – EMC/ Business Reviews.

Responsibilities as People Manager:

• A strong leader – Embrace and live by Spin Master’s core values and culture. Have an open mind, look for new ideas, have high energy levels, engage and support the teams around you and be positive….always.
• Develop your direct reports and be a mentor within the wider business. Work closely with direct reports to manage and prioritise workload. Develop team’s annual KPI’s and personal development/training plans. Nurture talent and develop career paths to move people through the organisation. Inspire, motivate and empower direct reports to live our core values.

How will you fit into the team?

This role manages a Brand Manager and Assistant Brand Manager.

What are your skills and experience?

• 5-7 years of consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products.
• Working knowledge of a variety of marketing tactics from social, digital, in-store and consumer promotions.
• Experience working with international brands and retail distribution channels coupled with a University or College degree in Commerce or related fields.
• Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment.
• Experience managing multiple projects at once in a fast paced, entrepreneurial environment.
• Management experience with the ability to inspire, motivate and manage direct reports - delegating and overseeing workloads and tasks.
• Exceptional written, verbal and presentation skills.
• Intermediate to advanced knowledge of MS Office and Photoshop, coupled with excellent organizational communication skills, and customer service skills.
• Ability to both adapt to and manage changing priorities independently in a fast paced environment.
• Excellent interpersonal skills and ability to work effectively with people at all levels within an international team environment.
• Fluent in English.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.