Innovation Marketing Manager Campina

Innovation Marketing Manager Campina

Join Campina as an Innovation Marketing Manager and play a pivotal role in driving innovation for this leading dairy brand in the Benelux!

Are you ready to lead the next wave of innovation for Campina? Are you a product enthusiast who ensures flawless execution as if it were your own business? As part of our Campina Benelux team, you’ll be driving growth through innovation and portfolio initiatives. You’ll deliver a brilliant experience to consumers across both the Netherlands and Belgium when they engage with our products, while simultaneously enhancing product sustainability on our journey to a better tomorrow. And, you’ll be joining a highly energized and skilled team, and partnering with a truly multidisciplinary team across the two markets.

Wat we vragen

• Minimum of 8 years in B2C FMCG marketing experience, with a strong focus on conceptual marketing (innovation, brand development) and financial management.
• Exceptional analytical skills to identify, prioritize, and present business opportunities based on consumer and market insights.
• Proven track record in organizational and project management, with experience in senior stakeholder management.
• Proactive and always looking for new opportunities to drive change.
• Strong collaboration skills to thrive in a multi-disciplinary matrix organization.
• Decisive, persuasive, and an effective communicator who balances voicing opinions with active listening.
• Fluent in English and Dutch (written and spoken). French is an advantage.
• MSc degree, preferably in a relevant field.
• Based in Netherlands but connecting with and regularly present in Belgium and Wageningen R&D center.

Wat we bieden

• Unique company culture of Dutch heritage and international presence.
• To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement.
• Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely.
• An NS business card, so you can travel to the office by train.
• When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way).
• Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike.
• Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off.
• A workweek of (fulltime) 40 hours, a salary within the range of €8.500 - €9.100 and a bonus scheme.
• Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely.
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.

Vacaturetekst

This is a senior role where expertise and quality in both conceptualization and execution are paramount. As the Innovation Marketing Manager, you will be empowered to drive innovation and manage a significant part of Campina’s portfolio. You will be the expert representative within the Campina team for your area of responsibility. In this role, you will develop and execute prioritized categories, including:

• Develop opportunities into winning propositions (insight, concept, product, and pack portfolio) for implementation within the next 1-2 years.
• Conduct outside-in analysis to identify consumer needs and behaviors, translating these insights into potential opportunities for Campina.
• Identify business opportunities through in-depth market and financial analysis.
• Work closely with Business Group Europe to prepare a long-term innovation funnel.
• Commercially lead the delivery of these innovation projects, engaging with multidisciplinary teams and stakeholders to ensure consumer-centricity from insight to market delivery.
• Collaborate with cross-functional teams to ensure on-time, in-full (OTIF) delivery of launches and perfect execution across all marketing Ps.
• Monitor brand performance and develop corrective actions when needed.
• Analyze relevant market (Nielsen/GfK) and marketing information, providing consumer and market insights regarding developments and trends through periodic and ad hoc reports and analyses.
• Inspire the broader organization with outside-in and consumer-centric thinking.

Ons team

FrieslandCampina is a leading FMCG and B2B player. We produce and sell dairy drinks, infant nutrition, cooking ingredients, cheese, and desserts in over 100 countries. Millions enjoy our milk, cheese, butter, custard, and yoghurt daily. Our mission, “Nourishing by Nature,” aims for better global nutrition and fair prices for our farmers.

As one of the world’s largest dairy cooperatives, we have nearly 21,000 employees and a turnover exceeding 13 billion euros in 2023. The 15,000 dairy farmers who supply milk are also co-owners of our company. With offices in 29 countries, FrieslandCampina remains rooted in the Netherlands, boasting a Dutch, open culture. The diversity, enthusiasm, and commitment of our employees make it a unique workplace.

This role is part of the Campina Benelux marketing team, sitting in Business Group Consumer Dairy Europe. The Innovation Marketing Manager reports to the Campina Brand Director, jointly with marketing experts in innovation and physical and mental availability.

Contact

Arlette Mulder-Langerak

arlette.langerak@frieslandcampina.com