Senior Brand Influencer Manager (Freelance / Maternity Cover)

We are looking for a Senior Brand Influencer Manager to join our ambitious HelloFresh Benelux Marketing team in Amsterdam. In this role, you will focus on our influencer and content strategies across the Benelux region, driving measurable impact through creative, high-impact campaigns that resonate with our audiences.

In this role, you will own the end-to-end influencer strategy, from developing long-term brand partnerships to leading campaign execution, performance optimization and campaign evaluation. You’ll work closely with Brand, Social, Retail Media, and Growth to create campaigns that connect authentically with our audiences, strengthen brand equity, and drive demand.

We are looking for a creative, data-driven, and relationship-oriented expert who knows how to balance storytelling and performance. As Senior Brand Influencer Manager, you will bring a strategic mindset, deep understanding of social trends, and the ability to translate business goals into meaningful influencer activations.

While the role covers the entire Benelux region, we have a preference for candidates who bring a strong understanding of Belgian audiences and culture, as this adds valuable perspective to our cross-market marketing strategy.

Practical Information

• Contract type: Freelance (Maternity Cover)
• Start Date: 5 January 2026
• End Date: To be determined (expected July 2026 or later)
• Availability: Available during standard business hours. This role requires alignment with the team’s schedule and is not suitable for evening or weekend work.
• On-Site Presence: 3 to 4 days per week

This is how you’ll make an impact

• Own the end-to-end influencer and creator strategy for HelloFresh Benelux, from creative concepting to brand/performance measurement
• Analyze performance data across key brand and growth metrics, to draw actionable insights, and proactively steer creative and content decisions to maximize impact and ROI, and present results to senior stakeholders
• Lead the development and execution of influencer campaigns that drive brand awareness, brand uplift, brand buzz, engagement, and demand
• Build and nurture long-term partnerships with top-tier creators, agencies, and talent managers across all major platforms (Instagram, TikTok, YouTube, etc.)
• Collaborate closely with Brand and Growth teams to ensure consistent storytelling and data-backed campaign optimization
• Develop an overarching strategy to drive brand preference and consideration through social creator channels (Organic Social + Brand Influencers)
• Negotiate contracts, ensure compliance with brand and legal guidelines, and manage campaign budgets efficiently
• Stay ahead of emerging influencer trends, content formats, and creator economy innovations to keep HelloFresh at the forefront of social marketing
• Partner with international teams to share best practices and contribute to global influencer marketing excellence.

These are the ingredients you’ll bring to the team

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in campaign management, influencer marketing, social media ideally in a fast-paced D2C brand or agency environment
• Proven success in developing and scaling influencer and creator programs that drive measurable results
• Exceptional understanding of social and cultural trends (in particular Belgian culture) and how these can be translated into campaigns and content formats
• Deep understanding of creator ecosystems and social platforms (Instagram, TikTok, YouTube, podcasts, etc.)
• Strong leadership and stakeholder management skills - you can influence and align teams across markets and departments
• Exceptional communication and negotiation skills, both written and verbal
• Data-driven mindset with experience using analytics tools to measure performance and optimize campaigns
• A creative eye for storytelling, content quality, and brand authenticity
• Experience managing external agencies: from creative briefings to negotiations
• Experience managing budgets and contracts end-to-end
• Fluency in English; Dutch and/or French mandatory

This is our recipe

• Freedom to initiate, execute and implement your own ideas
• The opportunity to engage and collaborate with our colleagues across the globe
• Learning and development opportunities
• A discount on your weekly HelloFresh and/or Factor_ box
• Our FreshEnergy program including bootcamp
• Getting to a work-related appointment by using our company cars
• Healthy lunches, fruit and snacks in the office