Senior Product Manager - Apps (12 Months - FTC)

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

🛠️ Product Team

At B&W Group our mission is to become the leading premium gifting platform across Europe and the Product team has a key part to play in this. We create value for our customers and for Bloom & Wild by developing user-facing (e.g. website, apps) and internal digital products (e.g. warehouse technologies) that deliver exceptional customer experiences and drive loyalty. We are a highly collaborative team of 16 people including Product Managers, Product Designers, Product Analysts and Product & Tech Operations who report to the Chief Product Officer with a team located in London, Amsterdam and fully remote. Over 70% of our Product team identify as female.

We have 7 squads that work in fortnightly sprints to deliver outcome focussed quarterly OKRs. Each of these squads is responsible for the strategic decision making within their Product area with an associated Product Manager.

💻 What you’ll be doing

As the Product Manager for Apps, you will be responsible for our iOS and Android apps, across both Bloom & Wild and bloomon. Our apps are key engagement and loyalty drivers here at B&W and play an important role in our strategy to becoming the leading premium gifting platform across Europe, by making it effortless to shop our gifts on the go.

In this role you will:

• Make the app more memorable by leveraging native design, technology and brand collaboration to create thoughtful, engaging user experiences that drive downloads and orders.
• Proactively engage stakeholders to collaboratively identify, prioritise and solve the most important customer and business problems.
• Collaborate with PMs in other squads to solve shared opportunities.
• Drive continuous improvement and hypothesis driven experimentation.
• Define and execute the app product roadmap, ensuring it is outcome-focused and aligned with our strategic goals.
• Work with customers and data to build and maintain a deep understanding of our App users’ needs and pain points across our App experience.
• Collaborate with Product design to make it effortless to fulfil a wider range of gifting missions, whilst also building out features that solve specific user pain points around gifting.
• Work closely with the squad, EM and Technical Lead to drive the tech strategy forward and improve the scalability and maintainability of the apps.
• Consider differences in customer expectations across markets and cultural differences.
• Gather best practices from Apple and Google, use industry benchmarking and keep track of the latest App developments.
• Communicate regular App updates to leadership, key stakeholders and the wider business.
• Collaborate with Data science to create personalised customer experiences.
• Work closely with the marketing team to increase app visibility and awareness among prospective users, with the goal of increasing downloads.

✅ You’ll love this role if you…

• Have proven experience working as a Product Manager.
• Are passionate about Apps.
• Are outcome driven – you’re enthusiastic, passionate and keen to deliver impactful results.
• Love to collaborate, and are at your best when working cross-functionally with other teams to unlock value.
• Are excited about problem-solving and love to take a logical and collaborative approach to finding solutions.
• Are a data-driven decision maker – you love to understand the data and derive insights.
• Have strong communication & relationship management skills – your collaborative style enables you to work with a range of different people and teams and allows for open and inclusive discussion.
• Experience working in an Agile/Scrum environment would be a plus.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections – be that through a shared project, a learning and development opportunity, or an after work social – and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays – trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• A BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!