Product Manager Promotions

Take a key product to the next level. And beyond.

How do you make our customers happy?

‘Traditional’ is not a term that generally applies to bol. However, we do have a tradition we’re very proud of: our drive to improve. Our transformation from a webshop to an open retail platform is the best-known example, but it’s not the only one; we’re constantly reinventing ourselves. We recently even shed our .com heritage, and we’re currently in the middle of a hugely impactful transition from Agile to product-led. Do you subscribe to the idea that every product can always do a better job of enhancing the buying or selling experience? Take a key product to the next level. And beyond.

What you'll do as a Product Manager Promotions

Promotions are a key lever in driving customer engagement and commercial success on bol. Whether it’s a flash deal, seasonal campaign, partner-driven offer, or a strategic price discount. The technical foundation behind promotions determines which products get highlighted, how labels are applied, and how customers perceive value. As Product Manager for the Promotions Engine team, you’ll be at the heart of this dynamic domain.

The Promotions Engine is part of bol’s core product organization. That means we don’t just sit in the consumer or partner seat, we enable both by building the foundational capabilities that power promotional visibility across the platform. You’ll act as a bridge between commercial strategy and technical execution.

You’ll lead a cross-functional product team focused on evolving the backend systems that determine promotional eligibility, apply labels, and orchestrate campaigns. Think of promo deals, seasonal campaigns, price discounts, and dynamic labeling.

This role requires a strong sense of ownership, a sharp eye for prioritization, and the ability to thrive in ambiguity. You’ll need to navigate trade-offs, explore contingencies, and drive progress even when the path isn’t fully clear. At bol, we believe in learning fast, failing smart, and improving every day.

In this role, you’ll:

• Shape and communicate a compelling product vision for promotions technology.
• Translate strategic goals and promotional policies into clear product objectives and roadmaps.
• Manage a broad and engaged stakeholder field, aligning across commercial, legal, and operational teams.
• Collaborate closely with your team and other product teams to discover opportunities and solve complex challenges.
• Inspire and guide engineers to turn abstract ideas into scalable, high-performing backend solutions (90% backend, 10% frontend).
• Drive internal enablement by building reusable components and services that accelerate other teams.
• Embrace experimentation and learning, using data and feedback to refine and improve continuously.

3 reasons why this is (not) for you

• Either/or You’re a huge fan of qualitative analysis but shy away from quantitative deep dives. Or the other way around.
• Labs are scary places You have many enviable talents but lack an experimentation mindset.
• Just shy of the experience mark You have insufficient (<3 years) product discovery & delivery experience.

• Outcomes over output You preach and practice outcome-driven product crafts(wo)manship.
• Visionary You aren’t ‘just’ a product visionary; you know how to turn a vision into an actionable strategy and get teams and stakeholders on board.
• Pole vaulting You raise the bar and are not afraid to take a giant leap in driving the team to new heights.

This is where you’ll work

At one of the best-known online retail tech platforms in the Netherlands and Belgium. A platform where 13.5 million customers can choose from over 38 million articles. A platform that helps roughly 50,000 commercial partners run their businesses. And a platform that will never be ‘finished’ because bol has been reinventing retail since 1999, and we fully intend to keep doing so. If there’s a better way to do something, we’re probably working on it! Together with our customers, partners, and over 2,800 colleagues. You will land in the epicenter of our product organization, which consists of about 35 multidisciplinary product teams that individually and collectively set the organization up for success and make bol a go-to shopping and selling destination.

We take pride in our B Corp certification and strive for continuous improvement every day. Our annual bonus is tied to sustainability goals, and we are committed to equality and equal opportunities for all.

Perks of having a blue heart

Flexible working

We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.

The culture and the office

Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!

Your pension

Bol pays part of the basic pension and any top-up scheme.