Product Manager Sportsbook

Word Product Manager Sportsbook bij Nederlandse Loterij

As Product Manager Sportsbook, you will own and evolve both our Retail and Online Sportsbook propositions, powered by different suppliers and serving different player needs. You are the unifying force ensuring that wherever a customer places a bet — in a shop or online — the experience is frictionless, competitive, and engaging. Get moving and strengthen Nederlandse Loterij as Product Manager Sportsbook.

Waarom jij deze baan wil

• Data-gedreven Met de komst van online kansspelen is de snelheid en het volume van onze data immens toegenomen. Nog meer nieuwe uitdagingen en kansen!
• Sportief Sport verbindt ons. De mensen die bij Nederlandse Loterij werken zijn graag in beweging, of dit nu in onze eigen gym is of op persoonlijk of vakinhoudelijk vlak.
• Marketing minded Marketing speelt een belangrijke rol binnen Nederlandse Loterij. Je kan ons dan ook wel vergelijken met een marketingorganisatie.

Jouw speelveld

You will work with two dedicated Technical Product Owners (Retail & Online), each with their own development teams, giving you full ownership over two high-impact product streams. Online is where we manage the front-end ourselves — a unique opportunity to shape UX and player journeys in real time. Retail requires tight vendor coordination and deep alignment with shop operations.

This role is a rare chance to lead end-to-end product development across both the physical and digital realms of Sportsbook — at the heart of one of the Netherlands’ most recognisable betting brands.

In this role, you will operate at the intersection of strategy, product development, and player experience. In this way, you directly contribute to a happy, healthy and sporty Netherlands. As a Product Manager Sportsbook you score by:

• You manage two channels, two suppliers, and two Technical Product Owners — but you own the holistic player experience.
• You influence both strategy and execution, with hands-on control over the Online Sportsbook front-end.
• You play a critical role in how TOTO shows up across shops and screens — with national visibility and direct business impact.
• You operate in a fast-paced, performance-driven team, with short feedback loops and real ownership.

Online Sportsbook:

• Full control over the player-facing front-end experience, including bet placement flows, event discovery, promotions, and personalised content.
• Drive performance and engagement in a dynamic, data-rich environment.
• Continuously optimise UX and usability across web and app.

Retail Sportsbook:

• Manage the product in close coordination with our retail supplier and Technical Product Owner Retail.
• Ensure the in-store betting journey is simple, consistent, and fully aligned with operational needs.
• Collaborate with stakeholders in retail ops, shop marketing, and compliance.

Across both domains, you will:

• Define and deliver the Sportsbook product vision and roadmap, in alignment with business goals.
• Translate market insights, regulatory trends, and user feedback into product features.
• Work cross-functionally with CRM, Marketing, Customer Service, Traders, Legal, and RG teams.
• Balance performance KPIs with responsible gambling principles.
• Coordinate between suppliers, internal developers, and stakeholders to ensure delivery excellence.

You are a strategic product thinker who thrives on complexity and clarity. You know how to operate in a matrix — and how to lead across it.

Samen werken, samen winnen

Nederlandse Loterij is the reliable gambling organisation in the Netherlands. It has 8 strong brands. We are the market leader, experts and stand for responsible, fair and safe gambling. Almost all of our revenue goes to a happy, healthy and sporty Netherlands. In addition to being a gambling organisation with a social approach, we are an employer. We work with more than 500 top talents within our organisation.

Because we work together and win together, we always have reason to cheer. Within the TOTO team, we help each other to perform and we aim for joint success! Our differences make us strong together.

“Ben jij nieuwsgierig en leergierig? Dat zijn twee belangrijke kwaliteiten die je als marketeer moet bezitten om te kunnen meebewegen in het snel veranderende medialandschap en de kansspelmarkt.”

Dries Poels, Head of Marketing werkt sinds 2019 bij Nederlandse Loterij

Jouw talent

The various people who work here like to be on the move, develop themselves on a personal and/or professional level, and strive for profit. That makes everyone within Nederlandse Loterij a top talent. Your talent is the sum of:

• 5+ years of experience in product management — ideally in Sportsbook, gaming, or a high-scale transactional digital platform.
• Understanding of both Retail and Online betting environments.
• Strong grasp of UX flows and frontend product ownership.
• Experience working with external suppliers and internal development teams simultaneously.
• Languages: Fluent in English is a must, it would be preferred if you are fluent in Dutch too.

Furthermore, for this vacancy, you are experienced working with external suppliers and internal development teams simultaneously. And excellent stakeholder management skills across tech, commercial, and compliance domains.

Jouw score

In your capacity as Product Manager Sportsbook we offer you:

• a salary between €5.300,- and €7.800,- gross per month, depending on your experience
• a full-time position
• a bonus scheme.
• you can enjoy a healthy and varied lunch in our corporate restaurant for €3.25.

Your workplace? Our office in Rijswijk is effectively where you do your work, but you mainly work in a place that best suits what you do. See below for other terms and conditions of employment.

Reiskostenvergoeding

De kosten die je maakt met OV of eigen vervoer om naar kantoor te komen? Die worden volledig vergoed.

Extra voorzieningen

Je krijgt een laptop, telefoon en een thuiswerkplek.

Pensioen

Je bouwt een goed pensioen op. Opbouwpercentage 1,75% per jaar. Eigen bijdrage 6,15% van pensioen grondslag.

Hybride werken

Afhankelijk van het team waarin je zit, werk je soms vanuit ons modern ingerichte kantoor in Rijswijk en soms vanuit huis of een andere plek waar jij het liefste je werk doet.

Werkgeverschap van nu

We vinden het belangrijk dat je blij wordt van onze arbeidsvoorwaarden. Zo vullen wij bijvoorbeeld het salaris tijdens het 5 weken durende partnerverlof aan tot 100%.

Vakantie

Je krijgt 30 vakantiedagen op basis van een fulltime dienstverband, €1.000,- flexibel budget en 8% vakantiegeld.

Sportschool

Onbeperkt gebruik van onze sportschool. Onze personal trainer staat voor je klaar.

Ontwikkelingsbudget

Met een jaarlijks opleidingsbudget tot €2.000,- kan jij flink investeren in jouw persoonlijke ontwikkeling. Dit stimuleren we.

Werk aan een gelukkig, gezond en sportief Nederland