AI Brand Strategy Lead

‘You create intelligent, scalable brand experiences that feel personal to every customer, while making our marketing engine faster, smarter, and more efficient than ever.’

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Over de functie

As a AI Brand Strategy Lead, you operate at the intersection of branding, technology, and creativity. You’ll lead the shift from traditional content production to intelligent, AI-powered brand communication, crafting scalable, personalized brand stories while optimizing processes without compromising creativity.

You’ll be part of our Brand team within the Marketing department, working closely with colleagues from Data Science, IT, and Marketing. Alongside a network of external specialists, agencies, and AI experts, you’ll shape the future of branding, driving our transformation into a truly AI-first brand powerhouse.

This role is your opportunity to pioneer AI-driven brand strategy, blending automation, personalization, and innovation to set new industry benchmarks and create a brand experience that resonates deeply across global markets.

Dit ga je doen

In this role, you’ll shape and steer our AI-first branding strategy, developing scalable, hyper-personalized content solutions that not only elevate the customer experience but also improve operational efficiency. You’ll be the driving force behind integrating AI into content production, working hand-in-hand with data specialists, marketing colleagues, and external experts to ensure the organization moves confidently through this digital transformation.

You’ll safeguard the consistency of our brand identity while introducing new technologies and workflows. From creating smart, scalable content production processes to translating data insights into targeted brand actions, you’ll bring together internal and external stakeholders to build a future-proof, distinctive brand experience.

You will:

• Lead AI-driven content strategy & innovation: Develop and implement scalable AI solutions that personalize storytelling and accelerate workflows.
• Oversee the content transformation: Guide the transition from traditional production to automated content creation, including performance tracking and output measurement.
• Leverage smart data applications: Use AI analytics, segmentation, and predictive modeling to optimize marketing performance.
• Collaborate across teams and partners: Connect tech, marketing, and external experts in a shared branding vision.
• Drive positioning & thought leadership: Position the company as a frontrunner in AI branding and share insights within and beyond the organization.

This role is based in our new office in Amsterdam Amstel (Wibautstraat). While hybrid working is possible, we ask you to be in the office at least three days a week for optimal collaboration, knowledge sharing, and creative synergy.

Dit ben jij

You’re a pioneer with vision, equally comfortable moving between strategy and execution, technology and creativity. You think big, love to experiment, and inspire others to join you. You thrive in an innovative environment where not everything is set in stone, and you have the courage and oversight to introduce new ways of working. With your enthusiasm, sharp analytical skills, and persuasive energy, you bring people and ideas together, making AI an integral and tangible part of our brand identity.

You also bring:

• A Master’s or Bachelor’s degree in Marketing, Data Science, Communication, or a related field.
• At least 7 years of experience in brand management, marketing, or content production, including a minimum of 3 years in AI-driven initiatives.
• Proven expertise with AI tools, automation platforms, and data-driven content solutions.
• Experience leading large-scale digital transformations in branding or marketing.
• Excellent command of English, both written and spoken; Dutch is a plus.

Dit bieden wij

Together, we go all out to provide the best for our guests and our colleagues. If you join us, your work will be rewarded with:

• A one-year contract with a probationary period of one month.
• A salary between €4.808 and €6.869 gross per month on a full-time basis* excluding holiday allowance.
• A bonus scheme.
• 27 vacation days for a full-time work week* with the possibility to purchase 10 additional days off.
• Flexible working hours and the option to work from home.
• A work-from-home allowance of €2.40 per home-working day.
• A company car or a mobility budget.
• Training and development opportunities.
• Participation in the Recreation Pension Fund.
• The possibility of paid supplementary birth and parental leave.
• Various group insurance plans, including a free continuous travel insurance policy for you and your family.
• An attractive staff booking scheme.

*A full-time position at Landal consists of a 38-hour work week, which is equivalent to a 5-day work week. If you work part-time, your salary and vacation days will be calculated on a pro-rata basis.