Allocation Manager

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

THE ROLE

As Allocation Manager Full Price & Outlet, you will be a key driver in our Omni Planning and Allocation strategy, overseeing the effective and profitable flow of inventory across both full-price and outlet channels. Your focus will be on ensuring the right product reaches the right location at the right time, using data-driven insights to optimize sell-through, reduce markdowns, and support the brand’s commercial goals. This role requires strong cross-functional collaboration, strategic thinking, and leadership capability. You will lead the allocation team and play a crucial role in scaling our allocation processes across new and existing markets and formats.

KEY RESPONSIBILITIES

Allocation & Replenishment Management

• Oversee initial allocations for all channels (full price and outlet own & operated stores including digital) aligned to launch calendars, promotional periods, and commercial strategy.
• Drive replenishment optimization through targeted stock levels, improving store performance while minimizing overstock and markdown risk.
• Manage aged stock, divisional stock and full price returns allocation into Outlet with a commercial lens.

Planning & Commercial Strategy

• Act as a key partner to Buying, Merchandise Planning, and Retail to define seasonal and in-season allocation strategies.
• Understand seasonal trade calendars and align allocation priorities to drive margin and sales growth.
• Deliver on KPIs including stock cover, in-stock %, sell-through, and store profitability.

Operational Execution

• Be a key partner and coordinate closely with Supply Chain and Operations to manage outbound product flow, ensuring warehouse processing aligns with channel needs.
• Support demand and intake planning by analyzing forward order books, sales trends, and delivery schedules.
• Ensure store capacity constraints and commercial guardrails are respected in all allocation decisions.

Leadership & Team Management

• Lead and develop a team of allocators, providing coaching, setting clear priorities, and fostering a culture of accountability and growth.
• Drive continuous improvement initiatives to streamline allocation processes and leverage new tools and technologies.

Reporting & Analysis

• Analyze store and product performance, identify trends and risks, and implement tactical as well as strategic changes to improve outcomes.
• Provide insight into stock performance, rate of sale, and forward demand to support Buying, Planning and Merchandising decisions.
• Develop and refine allocation tools and reporting capabilities in partnership with systems/product teams.

THE PROFILE

• 7+ years of experience in allocation, planning, or inventory management within fashion retail, ideally including both full-price and outlet environments
• Proven experience in managing and leading teams in a fast-paced retail or brand environment
• Advanced analytical skills and a strong commercial mindset with a proactive, data-driven approach to decision-making
• Proficient in Excel, attention to detail, and ability to work with large datasets
• Strong stakeholder management with the ability to influence across Buying, Planning, Retail, Digital, and Supply Chain teams
• Knowledge of allocation and replenishment systems (e.g. Just Enough, SAP, or similar)
• Bachelor’s degree in business, Fashion, Economics, or related field
• Fluent in English, both spoken and written
• Comfortable working with ambiguity and evolving business needs in a growing international brand

Why #TEAMKARL?

• Learning and development courses/training
• Opportunity to make an impact
• Remote working arrangements
• Relocation allowance
• Bonus holidays
• Working in the heart of Amsterdam
• Brand discounts
• And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.

IMPORTANT NOTICE REGARDING JOB POSTINGS

Please be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site. We strongly recommend that applicants only apply through our verified channels and remain vigilant against unofficial job offers.

KARL LAGERFELD will never request any form of payment during the recruitment process.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at career@karllagerfeld.com