Global Sales Force Effectiveness Manager

Are you dedicated to raising sales performance and establishing best-in-class practices? Join BDR Thermea as our next Global Sales Force Effectiveness Manager and lead a transformative agenda that delivers profitable growth through sales excellence.

Your team

At BDR Thermea Group we are on a mission to decarbonise heating and cooling with energy-efficient solutions.

To accelerate our mission, we have built a brand-new, international commercial team reporting to the Global Sales and Marketing Excellence Director. Your team brings together Product, Pricing, Customer Concepts and Go-to-Market excellence to deliver market leading value propositions for our customers.

Your role

As our new Sales Force Effectiveness Manager, you will uplift sales excellence across our field-based Residential Sales team to deliver revenue growth and increase market share. You’ll define best practices, set up KPIs and dashboards, and ensure consistent CRM usage and quality. Your work will directly impact sales “push” via distributor partnerships and sales “pull” via installer engagement.

At the core of your role is embedding excellence in sales operations—from installer acquisition and loyalty programmes to performance management and digital-enabled tools.

Your key tasks

• Steer execution across global field sales and distributor/installer channels.
• Develop and track meaningful metrics, monitor performance, and adjust incentive structures.
• Act as a Product Owner for CRM and related tools—gather requirements, drive implementation, and enforce usage.
• Support both “push” distributor programmes and “pull” installer acquisition, retention, and loyalty efforts.
• Facilitate structured discussions with country sales teams, and initiate remediation based on KPI diagnostic
• Identify talent, coach sales teams, encourage peer learning, and roll out best practices.

Your first 6-12 months

• Assess current sales processes across countries.
• Design and launch a unified KPI and dashboard framework, and “lighthouse” best practices.
• Collaborate with country teams to optimize CRM usage and data quality, and implement remediation where needed.
• Support the growth of our heat-pump business by enabling installer transition and productivity.

What you bring

• A minimum of 5 years of relevant experience in a sales operations, sales enablement or commercial excellence role.
• A proven track record of driving sales excellence in field-based teams.
• Strong analytical, conceptual thinking and business judgment.
• Hands-on CRM & dashboard experience and understanding of end-to-end sales relationships.
• Excellent influencing skills and problem-solving mindset.
• Passion for people development and capability building.
• A Bachelor’s Degree in Business, Economics or a related field.

What we offer

• A permanent contract.
• Next to a solid monetary compensation, receive a strong pension package.
• Benefit from a healthy work-life balance with 36 holiday days per year, based on a full-time contract.
• Take advantage of flexible home-working policies and a home-office budget.
• Enjoy discounts on our products and insurances.
• Join a company in the heart of the energy transition and build a flourishing career with us!

About the company

At BDR Thermea Group, we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7,000, we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation, customer focus, and a cohesive team culture.

BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.

What’s it like to work at BDR Thermea Group?

At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a team member, you'll be part of a company leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems.

Work alongside passionate colleagues who share our core values: One Team, Sustainable Future, and Customer Focus. We support your growth, development, and well-being in a purpose-driven environment that encourages creativity, innovation, and collaboration. Join us on our journey toward a sustainable future.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work.