Global Brand Manager - Gum - Dentyne and Trident brands

Welcome to Perfetti

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

A great place to work in an environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti!

About the Role

Our Group Marketing team is looking for a Brand Manager for our Gum global team. As Brand Manager you will work together with the Senior Brand Manager and Marketing Manager on driving incremental growth for the Dentyne and Trident brands by developing new products and bringing them to the market. You will report to the Global Marketing Manager, and you work closely with the Group Functional teams and local operating companies to translate Group initiatives to local commercial success. The focus will be mainly on countries in North America and Europe.

Your Responsibilities:

• Responsible for international new product development beginning with product brief through to launch (working with all relevant Departments of the Company). Focus is on profitable and scalable NPD’s that are on brand and category strategy.
• Deliver scalable, insight-led NPDs that align with Trident and Dentyne brand architecture and gum category objectives.
• Act as the bridge between global brand direction and local market implementation, ensuring relevance and consistency to support strong commercial execution.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Create strong working relationships with cross functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Communication development for assigned projects working with internal teams including Digital Marketing, Brand owners as well as with outside agencies.
• Provide compelling sales stories, in cooperation with Group Sales Trade Marketing, for NPD’s under management to drive scale and wide acceptance of NPD’s at the local market level.
• Gather, analyse and share relevant business, market, brand and product information which could lead to new business opportunities.

What Are We Looking For

• Degree in Marketing, Business, or related field.
• 5-7 years of brand and/or category marketing experience
• Excellent command of English; both spoken and written
• Strong project management skills which span different functions and geographies
• Experience and comfort in working in a matrix organization
• Brand activation at Group/Corporate level as well as local operating level
• Advanced knowledge of new product development including proven experience in consumer research (qualitative and quantitative methodologies)
• Advanced knowledge of brand building fundamentals including positioning, communication hierarchies and go-to-market executions
• Ability to analyse and interpret market data (syndicated as well as consumer research) to provide guidance to local markets.
• Strong overall business acumen with ability to understand product P&L and levers that influence profitability from the manufacturing and commercialization processes.
• Effective and influential interpersonal communication skills, both verbal and written.
• Pragmatic and action-oriented attitude, ability to translate business needs into solutions.
• Proven supervisory skills.
• Sensibility for intercultural within a global group present in all countries.
• Experience working in North America desired, not mandatory

What Do We Offer

• A full-time role (40 hours per week) in an international and dynamic environment
• A competitive salary complemented by a performance-based bonus scheme
• 30 days of annual leave
• Hybrid working model: at least three days in the office, with the flexibility to work remotely for the remainder of the week, plus travel expense reimbursement
• A pension plan through the Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie
• A comprehensive wellbeing and benefits program, including health and life insurance, gym membership discounts, health initiatives, and more
• Regular office engagement events to foster team spirit and connection

Interested? Send us your resume and or motivation letter.