Marketing Performance & Insights Analyst

Do you like working with data and analytics to gain insight to solve problems?

Do you enjoy collaborating across teams to build and deliver products that make a difference?

About Role

This role, part of the Marketing Performance team within the Research Marketing department, is crucial in delivering actionable insights to stakeholders across our Academic, Government, and Corporate markets. As a small, agile team of four, we work collaboratively as strategic partners with Digital Marketing Ops, Audience, ACE, and Regional teams. The ideal candidate will be pivotal in liaising with the Data Ops team, ensuring we have the right tools and accurate data to perform effectively. Acting as a bridge between teams, this person will translate business needs into data requirements and simplify complex insights into easy-to-understand dashboards and visualizations. They will communicate data clearly to various audiences and help our team become more data-savvy through training and support, ultimately guiding impactful business decisions.

Key Responsibilities:

Tableau Dashboard Development & Data Storytelling

• Design, develop, and maintain interactive Tableau dashboards to answer business questions, reveal insights, and provoke new inquiries from data.
• Translate complex data insights into clear and visually compelling stories that can be easily understood by stakeholders from diverse backgrounds.
• Ensure that all visualizations have well-defined metrics and definitions, aligned with organizational standards and objective.

Data Quality, Consistency, and Auditing

• Conduct regular maintenance and audits of existing dashboards to ensure data accuracy, consistency, and relevance.
• Collaborate closely with the data operations team, and other external stakeholders to align on data definitions and metrics, ensuring that dashboards reflect accurate, up-to-date information.

Stakeholder Management & Prioritization

• Serve as the primary point of contact for all dashboard-related queries, funneling and prioritizing requests to align with business needs.
• Develop strong relationships with cross-functional teams, managing expectations and providing timely updates on dashboard and reporting initiatives.
• Act as a data resource for colleagues with less experience, guiding them in understanding and interpreting data insights effectively.

Process Improvement & Issue Escalation

• Monitor dashboards for trends and insights that may highlight potential issues or opportunities within the marketing domain and flag them proactively.
• Leverage best practices and industry knowledge to propose and implement process improvements, refining reporting methodologies and enhancing the overall utility of dashboards.
• Ensure ongoing alignment between backend data structures and frontend reporting, collaborating with the data team to identify gaps and improvements.

Reporting and Analytics Excellence

• Conduct detailed quantitative analyses of customer and external data sources to understand customer behavior, preferences, and purchasing patterns.
• Use advanced data modeling, management, and reporting solutions to contribute to business growth and product/service positioning.
• Solve complex analytical challenges and contribute to the continuous improvement of data management processes.

Requirements:

• Bachelor's degree in Data Science, Analytics, Computer Science, or a related field; advanced degree preferred.
• 5+ years of experience in data analytics, data visualization, or a related field, with strong expertise in Tableau.
• Proven experience in developing and managing end-to-end dashboards, from data ingestion to user adoption.
• Strong analytical skills, with a track record of using data to influence and inform business strategy.
• Excellent communication and interpersonal skills, with the ability to build relationships and manage expectations with stakeholders at all levels.
• Proactive approach to identifying data inconsistencies, troubleshooting, and implementing solutions.
• Preferred knowledge of Salesforce, Adobe Analytics, MySQL, and familiarity with dimensional modeling or other data sources used in sales, finance, and marketing analytics.
• Knowledge of digital marketing strategies and tools is preferred.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Dutch Share Purchase Plan
• Annual Profit Share Bonus
• Comprehensive Pension Plan
• Home, office or commuting allowance
• Generous vacation entitlement and option for sabbatical leave
• Maternity, Paternity, Adoption and Family Care leave
• Flexible working hours
• Personal Choice budget
• Variety of online training courses and career roadshows
• Wellbeing programs and gym facility in the office
• Internal communities and networks
• Various employee discounts
• Recruitment introduction reward
• Work from anywhere
• Employee Assistance Program (global)
• Annual Event

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About Us

Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 38,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group. With a wide range of technology jobs, commercial and business jobs, and graduate jobs, there is a part for everyone to play. We need talented people to help us inspire ground-breaking research.

Be curious. Be challenged. Be involved.
Discover Elsevier. 🧬