Product Marketing Lead

About the role

The company is a growing EdTech organization committed to transforming corporate learning through a skill-based development platform. The organization fosters a collaborative culture, with a strong local team presence and a cross-functional go-to-market model. With solid market momentum and a customer-centric mindset, the company is positioned for continued impact and innovation.

Role Description

This role leads product marketing strategy, owning the messaging, positioning, and go-to-market execution that connects the product to customer value. It is pivotal to cross-functional GTM efforts, collaborating closely with commercial, brand, and content teams.

Team Size & Leadership Scope

Direct Reports: None
Team Size: Marketing team of 5 Key Collaboration: Sales, Content, Brand, and Product teams

Responsibilities

• Define and maintain segment-specific value propositions and messaging frameworks
• Translate product features into compelling use cases and business impact narratives
• Enable sales with scripts, decks, and customer-focused talk tracks
• Leverage customer language and insights to refine positioning and content
• Align campaigns with the product narrative through close collaboration with brand and content teams
• Support product rollouts with clear, impactful storytelling
• Drive measurable improvements in win rates and message adoption

Requirements

Must-Haves:

• 5+ years in Product Marketing, Strategy Consulting, or Proposition Marketing
• Experience in B2B SaaS environments
• Proven success in developing GTM strategies, positioning, and messaging
• Fluent in Dutch

Nice-to-Haves:

• Experience in similar-stage companies (scale-up environment)

hakar@bluebirdrecruitment.com