Senior Manager eCommerce Commercial Strategy

Senior Manager eCommerce Commercial Strategy at adidas

As a Senior Manager Commercial Strategy at adidas you are responsible for ensuring the future growth of eCom EU is planned based on clear commercial principles that ensure that eCom remains the most premium store in the adidas ecosystem whilst also continuously exploring with our key business partners new commercial scenarios within those principles. This requires also education of key business partners in those principles, the tracking of adherence of current commercial execution to those principles and strong collaboration on new opportunities. The role is also critical in helping EU eCom to stay aligned with our Marketplace partners by tracking all key questions for alignment and status and coordinating multifunctional follow up when required, specifically when they could lead to scalable opportunities. The role leads also our education, implementation and operations of our problem framing methodologies across the Sales Planning & Analytics team as key method for driving synergy in finding future growth opportunities. You use these state of the art problem framing methods together with the director Commercial Planning & Execution to drive decisions by the EU eCom SMT to ensure most effective and efficient follow up on key business questions and opportunities.

With your role you help drive a culture in the pursuit of mid to long term growth opportunity identification & enablement.

We are looking to expand our team with future talent that has the same insatiable drive as us to pursue with our business partners new commercial opportunities across our eCom platforms and channels for our consumers that help to continuously grow EU eCom at adidas and related consumer satisfaction. You are an energetic and data driven bridge builder between our team and our business partners to identify and execute on new opportunities with fast paced and collaborative business opportunity follow up, where needed with business case or project management.

Key Responsibilities:

Commercial Strategy

• Review with key business partners and in close collaboration with our brand organization the commercial principles to be used for Y+1 and determine any changes that could fuel future growth whilst keeping eCom as the most premium store in the adidas ecosystem
• Follow up on any potential changes with clear business cases and business simulations that allows data driven decision making by the SMT and the brand organization
• Track execution of commercial strategy within agreed principles and course correct where needed

Problem Framing Methodology

• Drive problem framing methodology implementation in the wider team: standardize on problem framing frameworks (intake process to drive to clear problem statements and solution directions), standardize on value driver modelling that allows prioritization of problem framing and educate the team on the correct usage.
• Use the implementation to drive the overall problem statement backlog prioritization with the wider team and EU eCom SLT to ensure our resources are being used for the highest prioritized business problems/opportunities.

Marketplace alignment

• Work with eCom cluster and analytics support partners in logging all business questions from the markets
• Coordinate follow up on relevant questions that require multifunctional follow up from the wider Sales Planning & Analytics teams
• Assess if there are commonalities in questions or opportunities in questions from markets that could be drivers for future growth
• Provide regular updates to the SMT on marketplace topics
• Support marketplace needs in eCom ambition planning

KPI Measures

• Future growth impact and CY Incremental initiative growth / Market share growth
• Cluster NPS on Marketplace alignment
• YoY Commercial growth (NS & profit) within commercial strategy

Key Relationships:

• eCom Brand and Digital Activation
• eCom Finance
• eCom Sales Planning & Analytics
• eCom Business teams
• Key marketplace partners
• eCom SMT

Knowledge, Skills and Abilities:

1. Soft-Skills

• Bias to action with strong accountability and drive for results
• Strategic thinking and ability to transform thoughts into effective problem statements and related workstream management.
• Be comfortable and feeling at home in a very dynamic Run-The-Business environment in which fast action and decisions are required
• Very strong collaboration and communication skills, comfortable presenting complex topics with regards to opportunities to stakeholders at various organizational levels both in person and remotely. With the ability to influence and achieve results
• Fluent English both verbally and written.

1. Hard-Skills

• Extensive knowledge of financial/operational processes and KPIs.
• Highly proficient in Excel and Business Case Management
• Experience with analytics tools and disciplines.
• Commercial planning & execution
• State of the art Problem Framing Methods

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business or equivalent.
• 6+ years of experience in eCom environment.
• 4+ years of experience in commercial market positions and related decision making
• Preference for candidates with previous Consultancy experience in matrix organizations

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.