Product Brand Manager - YSL and PRADA Beauty

Product Brand Manager Luxe - Yves Saint Laurent Beauty & Prada Beauty

About L’Oréal

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

This position for Product Brand Manager is for one of our exciting skincare brands: Yves Saint Laurent beauty & fragrances.

As PBM, you will be part of the L’Oréal Luxe Skin Marketing team driving brand awareness and business results.

This role is responsible for developing and executing strategic brand plans for YSL & PRADA Fragrances within the Benelux (Belgium and Netherlands). The senior Brand Product Manager will leverage data-driven insights to drive brand growth, build consumer engagement, and maximize profitability across all channels, with a focus on offline elevation and digital strategies. This role requires strong collaboration with cross-functional teams, including global marketing, CDMO, communications, sales, and finance.

Key Responsibilities

• Strategic Brand Management:

• • Develop and implement long-term, data-driven brand strategies for YSL & PRADA FragranceS in the Benelux market.
  • Build deep consumer knowledge and conduct thorough competitive analysis to identify growth opportunities.
  • Develop annual brand plans, incorporating online and offline (O+O) principles to drive consumer engagement.
  • Oversee pricing and distribution strategies.
  • Manage & orchestrate media plans
    

• Marketing Execution:

1. Plan and execute 360 integrated marketing campaigns across all channels, emphasizing digital and influencer engagement.
2. Implement global communication materials, adapting them for local relevance.
3. Manage allocated A&P budgets, tracking ROI and profitability.
4. Collaborate with activation, communication and engagement teams to build immersive brand experiences.
5. Collaborate with CDMO team and Media Manager to develop strong media plans.

• Product Lifecycle Management:

• • Manage the product lifecycle, from new fragrance launches to animating existing product lines.
  • Lead forecasting for new launches, using competitor benchmarking and collaborating with Supply Planning and Sales.
  • Monitor product performance, analyze sales data, and optimize product assortment.

• Collaboration & Communication:

• • Collaborate with global marketing, CDMO, retail, communications, sales, finance, and agencies.
  • Build relationships with key stakeholders and effectively communicate brand strategies.

We can't wait to meet you if you...

• Have experience in Brand/Product management or at position where power brands are part of your everyday work.
• Have passion, interest in and understanding of luxury brand management environment.
• Are experienced in leading data driven brands and have strong market data analytical skills.
• Are/have been working in an international environment and managing complexity is a part of your everyday work.
• Strong leadership skills and strategic thinking.
• Being proactive and not afraid to challenge the status quo.
• Having the sense of beauty and creativity.
• Fluency in English and Dutch/orFrench.

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues;
• A healthy career perspective with good development and career opportunities;
• A competitive salary which is adjusted on an annual basis in case of good performance;
• Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
• Discount on L'Oréal products
• Nice extras such as various sporting company activities.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders. You will work together with colleagues from fields such as Sales, Marketing, Digital and Finance.

Diversity

At L’Oréal we aim to hire a diverse workforce:

A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant
Jean-Paul Agon Chairman of L’Oréal