Product Brand Manager Vichy

Product Brand Manager Vichy

L’Oreal Dermatological Beauty

About L’Oréal

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, La Roche-Posay, Garnier, CeraVe, Kérastase, Lancôme, Giorgio Armani, and Vichy, we offer relevant products for every consumer.

Being part of the LDB (L’Oréal Dermatological Beauty) division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. We are the world leader in Dermocosmetics, with international skincare brands recommended by healthcare professionals and distributed in healthcare outlets worldwide, including pharmacies, clinics, spas, and e-retailers.

Our portfolio is composed of 4 brands offering a wide range of skincare and haircare: La Roche-Posay, Vichy, CeraVe, and SkinCeuticals. The products respond to all expectations linked to beauty and health of the skin: from dermatological and aesthetics skincare to natural solutions, from the most accessible ranges to the most premium ones.

Who am I?
 As Product Brand Manager you are part of a multidisciplinary marketing team and within it, you are the ‘Category Champion’. You oversee the 360 strategy of your product range(s), the strategy of the brand in collaboration with the Brand Lead/Director. Starting from portfolio management, defining & sizing the launches, planning media campaigns, events, medical communication, owning sell-in and sell-out data, budget responsibility… You are responsible for the grow the brand’s market share in your categories and enhance the total brand equity.

My responsibilities:
 The Brand Product Manager has a very diverse set of tasks at Benelux level, consisting of:

Own consumer & market insights

• Own and drive category consumer insights (social listening, studies, etc.)
• Observe & analyze competitor behavior and market trends
• Own brand performance in sell-in & out to make the right strategic choices

Manage your portfolio

• Product vision, strategy, and growth plan
• Analyse proposed launches by DMI team + define launch sizing, pricing strategy, etc
• Calculate the impact of portfolio changes in collaboration with our Revenue Growth Manager to define right pricing strategy and launches.

Be the leader

• Identify & propose a category objective, create a strong marketing plan and guard the overall brand expression / execution across channels on- & offline 
• Drive & support medical strategy on your category, in close collaboration with the medical team
• Guardian of the product/axe/brand expression on-& offline: ward for consistency in all touchpoints: artworks, claim validation, model rights, etc (own brand identity/DNA).

Operational excellence

• Roll out the right tailor-made media strategy, to reach consumers via the right touchpoint
• Drive and implement the 360 implementations projects that support your category objective
• Manage your own budget (media, samples, medical activations, events, etc)

This position requires strong interpersonal and communication skills. To successfully perform this role, you will mainly work together with:

• The Social Brand Manager, responsible of the advocacy strategy you decide on together
• A Media Agency (external)
• The Media Manager and other digital specialists from our multidisciplinary CMO team
• The medical communication manager, responsible for the strategy & creation of materials used to visit health care professionals
• The Brand Business Leader/Director you report to
• The Retail or Online Brand Managers, who translate brand plans into offline or online retailer plans
• The Marketing Controller, who helps you managing your budget to guard the total P&L

Your profile

As you will lead your own product category, we are looking for an ambitious person. What does this mean? We are looking for someone who can lead their category from A to Z: by investigating, establishing, and proposing a future-proof brand strategy, but is also able to implement every operational element of this strategy towards a successful outcome. You have a passion for skincare, but most importantly you are not afraid to dive into the science behind ingredients and skin conditions. You are analytically strong, but pragmatic enough to turn data into actionable decisions. You have affinity and/or experience with (digital) media. As a person you are determined to make a great impact by taking initiatives and sharing your ideas, and you have a hands-on approach to both strategic as operational work. You are open-minded and curious to learn. You can collaborate well with the people around you (both internally as externally) and prefer to win as a team. 

Our ideal candidate has:

• Obtained a Master Degree 
• At least 2/3 years experience in brand / product management (nice to have: a scientific background or strong skincare affinity)
• Experienced with fast and effective internal and external stakeholder management
• A good understanding of FMCG and/or pharmacy/medical business, such as Digital, Category Management, E-Commerce and Sales in the Benelux market;
• Good spoken and written command of Dutch or French (at least 1 of languages) & English (absolute must-have).

• You are organised, pro-active and can switch quickly between tasks, brands, categories and stakeholders. You know how to tackle things and you always get the job done.

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues.
• A healthy career perspective with good development and career opportunities.
• Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
• Discount on L'Oréal products
• Nice extras such as various sporting company activities.

Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders. 

Diversity

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
Jean-Paul Agon, Chairman of L’Oréal