CRM Email Specialist (12 month contract)

Join Bugaboo as a CRM Email Specialist (12 month contract)

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products, we sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

We are looking for an Email Marketing & CRM Specialist to join our Digital Content Team. Reporting into the Senior CRM Manager, you will be responsible for managing global email marketing activities, driving best practices to uplift conversion, retention, and customer lifetime value. You’ll also support broader CRM initiatives and play a key role in optimizing our email marketing processes. A solid grasp of email strategy, experience with ESPs, and confidence in data and reporting are key to succeeding in this role.

The team is open, collaborative and there is room to develop your skills and bring in innovative ideas.

What will you do?

• Ownership of the email marketing and segmentation plan for our newsletters, including end-to-end co-ordination (planning, briefing, testing, sending, reporting);
• Identify and develop solutions to optimize our email marketing based on data; using trading/product knowledge to ensure emails are commercially driven, relevant and targeted;
• On-going segmentation of customer database to identify and target customer segments with specific campaigns.
• Collaborate with cross functional teams, across HQ and local markets to develop an engaging email content strategy, optimize segmentation, and enhance personalization.
• Ownership of planning and execution of our local markets email marketing calendars.
• Set and execute testing plans for email content, subject lines and offers to improve the results and engagement of campaigns;
• Manage email performance reporting and gather insight to continuously improve engagement and assist with effective CRM strategy;
• Present CRM analysis and insights into the wider business
• Work closely with the CRM Manager developing initiatives to help improve and drive data capture across all customer touch points including the website, stores, competitions, and packaging;
• Support on other key email and CRM projects.

What will you bring to the table

• You have proven experience owning CRM marketing and segmentation plans, including the end-to-end co-ordination (planning, briefing, testing, sending, reporting), within a retail brand (1-3 years' experience in a similar role).
• You have experience using ESP systems (preferably Salesforce Marketing Cloud) and advanced knowledge of email marketing best practice.
• You are pro-active and you are an analytical individual with excellent communication skills. Fully proficient in Excel e.g., pivot tables, creating charts, VLOOKUPS plus experience with other data analytical tools (preferably Google Analytics, Datastudio).
• You are able to manage multiple work streams at the same time and prioritise effectively to ensure deadlines are met. Team player with the ability to work in a fast-paced environment.
• You have a strong attention to detail, quality, and accuracy and you have a passion for digital marketing, and be driven by results. Desired experience (or willingness to learn), you have knowledge of data tables and data querying languages, SQL and knowledge of GDPR requirements.
• You have experience with global teams working together and you have previous experience editing HTML.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand.
• An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further.
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance
• Program with free access to Mental Health Professionals for when times are tough.
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
• Bugaboo friends & family discount.
• 25 annual leave days per calendar year and an additional day for every year of service.
• Day off on your Birthday & day off for volunteering activities.

About Bugaboo International

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.