Customer Marketing Campaign Specialist (12-month interim)

About Unit4

Meet Unit4. We’re a fast-paced growth cloud company, changing the game in ERP for mid-market people-centric organizations. We’re on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry.

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Job Description

Unit4 is seeking a Customer Marketing Campaign Specialist for a 12-month interim position covering a maternity leave. This role focuses on the planning, creation, and execution of global marketing campaigns targeting our existing customer base.

All campaigns should contribute to an excellent customer experience and deliver a strong, consistent customer journey. We're looking for someone who thrives on the complexity of marketing campaigns, gets things done, and brings energy and enthusiasm to a global, collaborative team.

You’ll lead cross-sell campaigns targeting Finance, Procurement, IT, and HR audiences, as well as drive initiatives around our SaaS solutions and customer migration to the cloud. This is a highly operational role, with a focus on designing and managing a high-quality global customer campaign mix, driven by relevant and engaging content, through our digital marketing tech-stack.

You'll be a part of the Global Customer Marketing Team and collaborate closely with other teams such as the Global Demand Center, ABM Centre of Excellence, communications Team, Events Team, regional field marketing and product marketing teams.

This position reports to the Global Customer Marketing Director and is a 12-month interim opportunity due to maternity leave, between September 2025 and September 2026.

Beyond the responsibilities and requirements outlined below, we’re excited to welcome a colleague who brings passion for customer success, curiosity about benefiting from digital marketing technologies, and a collaborative mindset that thrives in a high-performing team.

Responsibilities include, but are not limited to:

• Project manage multiple global campaigns together with global teams and regions.
• Coordinate campaign content creation such as factsheets, videos, whitepapers, landing pages, and email nurtures at an operational level.
• Work with various business stakeholders and solution experts across the business on campaign structure and content creation definitions.
• Work with global and regional marketing teams on campaign localizations and execution.
• Build up and execute on webinars for our existing customer base, with end-to-end project management ownership.
• Support customer communication and content, including newsletters, community articles, blogs, and email campaigns.
• Track, monitor, and report on progress toward quarterly and annual goals; continuously analyze campaign performance to optimize and identify gaps.
• Oversee database of existing customer accounts and the key roles within them, including augmenting and expanding contact and account data.
• Communicate key programs and assets to internal stakeholders as requested, across multiple departments.
• Getting things done.

Qualifications

Requirements:

• Minimum 3 years of campaign management experience, ideally in a B2B cloud software company.
• Strong writing skills in English are required; additional European language skills are a plus.
• Bachelor’s degree required, preferably within marketing or similar.
• A great storyteller who understands messaging across multiple phases of the customer journey.
• Understanding of marketing performance metrics, and B2B pipeline processes.
• Comfortable exploring and adopting new digital marketing technologies, with a passion for staying current on tools and trends to optimize customer engagement.
• Ability to leverage data and analytics for campaign enhancements.
• Strong campaign management experience required, especially related to digital campaigns.
• Strong project management skills, with experience of managing multiple projects in parallel
• A highly structured, process-oriented, and organized working style is essential.
• Experience of project management tools.
• Experience in field marketing roles is a plus.
• Experience with marketing automation tools such as Marketo and 6sense is required.
• Previous sales, demand generation, or customer success experience in a B2B cloud software company is a plus.
• Experience of ERP, HR, Procurement and Finance solution B2B marketing is highly beneficial.
• Experience with CRM systems such as Microsoft Dynamics is beneficial.

What We Offer

• A culture built on trust. That’s why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
• On-going monthly learning & development opportunities
• Work, learn & be inspired by some of the best talent in the software space
• Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
• Committed to corporate social responsibility with our Act4Good initiative, our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society
• Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our “be genuine” value

Our commitment to you

Unit4 is committed to ensuring equal opportunity for everyone. Together, we continue to build an inclusive culture that encourages and celebrates the diversity of our employees, where they all are seen as a real value to the company. We guarantee a fair consideration for employment, without discrimination. Thats why we make our hiring decisions solid based on merit, qualifications and current business needs. We invite you to be a part of this diversity and join our community!