CRM Specialist – Automation & Data

Join Bugaboo as a CRM Specialist – Automation & Data

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Your role at Bugaboo

We are looking for a CRM Specialist – Automation & Data to join our Digital Content team. Reporting to the Senior CRM Manager, you’ll be responsible for managing and evolving our global email marketing automation and customer lifecycle journeys, focusing on data-driven segmentation, personalized triggers, and scalable workflows to drive retention, engagement, and customer lifetime value.

With a strong analytical and technical mindset, you’ll bring hands-on expertise in CRM strategy, ESP/CDP platforms, and performance tracking, ensuring customer insights are translated into impactful, automated campaigns. You’ll work to optimize both the creative and technical aspects of campaigns, aligning data-driven strategies with compelling messaging and content.

You’ll also contribute to broader CRM initiatives such as loyalty programs, lead capture optimization, and cross-channel orchestration, collaborating with various teams to continuously elevate the customer experience. You’ll work closely with other CRM team members offering guidance on campaign setup, testing, and execution, ensuring consistency and best practices across all activities. The team is open, collaborative, and results-driven—with plenty of room to grow and share innovative ideas.

What will you do

• Ownership and development of the lifecycle and triggered journeys and segmentation plan, including planning, building, and reporting, in close collaboration with cross-functional teams.
• Collaborate closely with CRM team members, brand, and content teams to optimize campaign performance, refine messaging, and enhance the customer experience by providing data-driven insights and technical expertise.
• Implement and manage data tagging, tracking, and segmentation setup to support targeted and dynamic campaigns.
• Build and maintain dynamic content logic and modules across multiple journeys.
• Support the segmentation strategy and handle advanced audience targeting by analyzing customer behavior and performance trends and managing the technical setup and activation of segments within the CRM platform.
• Coordinate and manage technical CRM tickets and integration requests, working with the external agency to troubleshoot, implement, and validate automation and targeting solutions—requiring strong technical and data-driven CRM expertise.
• Build and maintain CRM dashboards to track campaign and lifecycle performance and analyze customer data to uncover insights that guide strategic planning and improve future CRM initiatives.
• Ensure compliance with data privacy standards and keep up with CRM tool innovations.
• Collaborate with the CRM Manager to develop initiatives that improve data capture across all customer touchpoints, including the website, stores, competitions, and packaging.
• Work closely with cross-functional teams across HQ and local markets to ensure alignment and effective execution.

What you will bring to the table

• 2+ years’ experience in similar CRM roles, preferably in a retail or eCommerce environment.
• Proven ability to own CRM planning and execution end-to-end, including journey building, segmentation, testing, and reporting.
• Hands-on experience with ESP systems (preferably Salesforce Marketing Cloud) and CDP platforms.
• Strong understanding of CRM best practices, customer lifecycle marketing, and personalization strategies.
• High level of proficiency in analytics tools (e.g., Google Analytics, Looker Studio, Excel).
• Analytical mindset with the ability to translate data into insights and recommendations.
• You have knowledge data querying languages (SQL) and you have experience with HTML especially in customized email templates.
• You are pro-active and you are an analytical individual with excellent communication skills, attention to detail, and the ability to thrive in a fast-paced, collaborative environment.
• Familiarity with loyalty programs and automated reward triggers is a strong plus.
• Comfortable working with global teams and across multiple stakeholders.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor).
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

About Bugaboo International

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.