Concession Manager (Maternity cover)

Concession Manager (Maternity cover)

About us

The Retail Team is responsible for bringing our engineering, technology and products to life through our retail experiences, increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our retail journey is designed with our consumers at the center. Our aim is to create inspired and highly differentiated consumer experiences that amplify the pioneering technology we make.

About the role

The Concession manager is responsible for leading and supervising the performance and operations of the most strategic Dyson beauty locations across 6 de Bijenkorf stores in the Netherlands. The role is to drive in-store sales volume, grow sales revenue and deliver gross margin through managing, coaching, and motivating the teams of stylists.

In addition, your role is to ensure the strategic and tactical direction of in-store plans are adhered to and exceptional execution is delivered. You will be in a front raw of our reputation building and delivering top-notch consumer experience at the concession partner de Bijenkorf.

Responsibilities:

Sales strategy Implementation

• Contribute to and implement strategic plans that optimize retail opportunities, sales out volumes and revenue growth in close contact with account manager
• Implementing with the sales reps (stylists) all elements of the sales funnel: consumer interactions, high quality product demonstrations, sales execution. Constant monitoring and supervision to ensure top execution.
• Bringing sales initiatives to meet and exceed sales targets.

Driving Stores performance

• Weekly delivering sales (sell out) numbers at all de Bijenkorf doors and presenting them to the wider organization.
• Weekly assessing stores performance metrics (sales vs targets) identifying areas for improvement and implementing correcting measures.
• Weekly analyzing people performance metrics to identify strong achievers and bringing the rest to the expected levels (via individual discussions, roles – plays, trainings, coaching)

Customer Experience

• Delivering highest standards of customer experience across all locations at any time
• Aligning with retail activation team on instore executions, fixture updates and maintenance
• Leading initiatives, implementing control mechanics, and performing constant trainings, coaching to ensure top consumer experience.
• Tracking and implementing initiatives to improve consumers satisfaction.

Team Leadership

• Creation and fostering of strong concession stylists’ community vs very high customer experience and sales targets.
• Achieving team performance through people leadership, coaching, and developing, being in regular one to one communication with the field team
• Performing weekly visits to all locations to ensure strong partnership with all stylists.
• Carrying out ongoing capability assessment to ensure your team are experts in Dyson products and sales technics. Work closely with training manager to deliver best in class development programs.
• Recruiting, training, and providing constant guidance for the team development

Operations

• Creating weekly rotation schedules per store and ensuring optimal staffing coverage
• Acting as point of contact for the stores staff on all operational topics, promotions, stock, POS, etc.
• Weekly check accuracy of staff registrations and discipline (shift check-in / check – out, registration of interactions, demos, sales)
• Implementing and executing on quarterly stores audit
• Monitoring and managing inventory levels, weekly stock ordering management

About you

• Experience as Store Manager/Area Manager/Concession Manager
• Fluent in English, Dutch is a plus

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,21€/km regardless of the means of transport)
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

*8 months maternity cover*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Awards & Accreditations

The Times, 2024 & 2023

UK Top 100 Graduate Employers

Universum UK, 2024

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GradSingapore, 2024 & 2023

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Forbes, 2023

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Forbes, 2023

World's Top Companies for Women

Employee Experience Awards Singapore, 2023

Bronze, Best Women Leadership Programme