Content Marketing Manager

About the role

A high-growth B2B startup modernizing the international freight forwarding space through software. The company fosters a collaborative, fast-paced environment where sales, operations, and leadership work side-by-side on a single floor. With a culture rooted in experimentation and direct interaction with the founding team, employees are given real ownership and the chance to shape company direction. The organization is scaling rapidly, offering strong growth potential for early marketing hires.

Role Description

This foundational role will lead the development and execution of the company’s content marketing strategy from scratch. The focus is on engaging mid-market logistics companies and supporting commercial growth through high-quality, SEO-driven content and strategic messaging.

Key Collaboration

Works closely with the Growth Marketing Manager, Sales, and Leadership Team.

Responsibilities

• Develop and own the company’s content strategy targeting the logistics sector
• Create and manage multi-format content: blogs, whitepapers, landing pages, email campaigns, and ad copy
• Optimize all content for SEO and drive organic traffic growth
• Support the sales team with targeted assets for demand generation and enablement
• Own and manage the content calendar, messaging, and positioning
• Align closely with growth marketing to support campaign direction and performance

Requirements

• Must-Haves:
• 3+ years of experience in content marketing within a B2B SaaS or startup/scale-up environment
• Native Dutch speaker with excellent writing skills
• Proven SEO experience and ability to create content from scratch
• Experience with email marketing campaigns
• Self-starter with a strong sense of ownership and proactivity
• Nice-to-Haves:
• German language proficiency
• Experience in the logistics or supply chain industry

Salary & Benefits

• Salary Range: €50,000 – €70,000 + Equity Options
• Additional Benefits: Daily team lunch, regular team events

hakar@bluebirdrecruitment.com