Global Brand Manager – Brand Communication & Activation (Aptamil)

Marketing

Global Brand Manager – Brand Communication & Activation (Aptamil)

What’s this role about?
You’ll be the voice behind one of the world’s most trusted brands in early life nutrition: Aptamil. As our Global Brand Manager – Brand Communication, you’ll create campaigns that empower parents and bring science-backed storytelling to life. From working on global toolkits to collaborating with creatives and influencers—you’ll shape how Aptamil shows up across the globe.
This role sits at the sweet spot between purpose and performance—where what you do matters to millions of families, and your ideas genuinely make waves.

About Aptamil
Aptamil is Danone’s biggest brand—and a powerhouse in baby milks. With 50+ years of pioneering research, we create science-backed formulas that support babies’ immune systems and development. Trusted by parents and recommended by healthcare professionals, we’re more than just nutrition—we’re a partner in parenthood.We’re here to make an impact, shape conversations, and connect with today’s generation of parents. And we’re looking for someone who’s ready to do the same.As Brand Communication Manager, you’ll help shape how Aptamil shows up in the world. From building bold brand stories to connecting with new-gen parents across platforms, you’ll be at the center of something meaningful—making a real impact from the very beginning of life

Your mission
As our Brand Communication Manager, you’ll bring Aptamil’s purpose to life through bold, authentic, and impactful storytelling across multiple touchpoints. This role sits at the heart of our global brand team and offers the chance to drive campaigns that matter—reaching parents and health care professionals when it counts most.

What you’ll do:

• Build bold, global campaigns
  Drive the development of Aptamil’s brand communication toolkits—think digital-first, inclusive, and inspiring. From social to OOH to influencer briefs, you’ll create work that translates globally but connects locally.
• Collaborate across teams and cultures
  Collaborate with cross-functional teams (science, digital, media, creative agencies) to keep our messaging sharp and consistent. As part of the global team you´ll work closely with our local market teams as well. You’ll be the link between global strategy and local execution, ensuring every message is on-brand and on-point.
• Tap into insights
  Bring fresh, Gen Z-level curiosity into understanding parents’ needs. Use data, social listening, and cultural trends to shape communication that’s relevant and real. Translate science and purpose into messages that connect emotionally with new-gen parents
• Champion creativity & innovation
  From emerging platforms to new storytelling formats—if there’s a better way to connect with parents and health care professionals, we want you to bring it forward.
• Measure what matters
  Track and analyze the performance of global campaigns and content. Keep an eye on performance and insights to continually optimize and evolve our storytelling. Use the learnings to grow brand love and drive smarter decisions.

About you

What makes you a great fit?
Experience:
2–3 years of hands-on marketing or brand communication experience in a local or global environment. FMCG or health exposure is a plus—but attitude and agility matter most.Mindset:
Curious, proactive, collaborative. You like to own your work but love working with others to build something bigger.Skills:

• Sharp eye for storytelling & branding
• Comfortable with creative development, content creation, and digital platforms
• Digital-native mindset with a solid grasp of social platforms and content trends
• Strong project management and communication skills—you know how to get things done
• Confident giving feedback and handling agency partners
• Strong English (spoken & written); any other languages = bonus

Values: You care about purpose-driven work. Passion for purpose-led brands, parenting culture, or health & wellness

What’s in it for you?

• A global playground: Collaborate with colleagues in multiple countries and gain exposure to international markets
• Real ownership: Your ideas won’t sit in a deck—they’ll come to life. Make an impact from day one—on one of the most meaningful brands in the world
• Work in a purpose-driven company that believes in health through food
• A team that’s just as driven by purpose as performance
• Join a global organization with growth opportunities and real flexibility
• Hybrid working: flexibility to work from home and our HQ
• Based in Hoofddorp, Netherlands, our global HQ for Specialized Nutrition

About Danone

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health

We Offer

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.
In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

* all applications will be considered for a vacancy without discrimination based on ethnicity, color, religion, sex, sexual orientation, gender identity, nationality, disability, or any other protected status.
We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.