Product Marketeer

ComplianceWise

Company Overview:

ComplianceWise is a leading provider of online compliance collaboration software, specializing in anti-money laundering (AML) solutions for financial institutions and service providers. Our platform, Grub, leverages automation and machine learning to help organizations quickly and efficiently comply with regulatory requirements, including the Money Laundering and Terrorism Financing Prevention Act (WWFT). By simplifying compliance, we empower our clients to focus on what matters most while contributing to a more transparent and ethical world.

At ComplianceWise, we make it happen. As a fast-growing scale-up, our culture is open, non-hierarchical, and collaborative, and is built on embracing honesty. You’ll be joining a dynamic, entrepreneurial team that values launching and learning, and above all, succeeds as a team by supporting each other and celebrating our successes. With over 400 organizations already on board and an industry ripe for innovation, we’re on a mission to become the market leader in the Netherlands and Europe.

About the Role

As a Product Marketer at ComplianceWise, you will play a key role in driving the success of our products by developing and executing marketing campaigns, enhancing sales enablement, and driving adoption of our solutions. You will work closely with product teams, sales, and customer success teams to ensure our products’ value proposition is communicated effectively. Reporting to the Head of Marketing, you will be instrumental in creating strategies that elevate our brand and drive customer engagement.

Key Responsibilities:

• Product Marketing Campaigns: Develop and execute marketing campaigns that highlight the product’s value proposition, driving awareness and adoption in new and existing markets, including international expansion.
• New Feature Launches: Collaborate with the product and marketing teams to launch new product features, ensuring that messaging aligns with customer needs and company objectives.
• Sales Enablement: Create sales collateral such as pitch decks, one-pagers, battle cards, and case studies to support the sales team’s efforts.
• Customer Enablement (CSX): Develop customer onboarding and upsell materials to drive product adoption and support both proactive and reactive messaging.
• Market Research: Conduct ongoing research on market trends, competitors, and customer needs, providing insights to inform product messaging and marketing strategy.

Required Qualifications:

• 2-5 years in product marketing, preferably in a B2B SaaS environment.
• Strong understanding of the SaaS buyer journey, from awareness to retention.
• Proven experience in launching features or products and leading go-to-market (GTM) strategies.
• Demonstrated ability to work cross-functionally, especially with product teams, and manage multiple projects while keeping stakeholders informed.
• A strong product mindset, with the ability to think commercially and creatively.
• Experience with developing GTM strategies for product or feature launches.
• Familiarity with market research techniques and customer interviews, surveys, and competitive analysis.
• Fluent in both Dutch and English with strong written communication skills (proficiency in French, or German is a bonus)

Why Join ComplianceWise?

• Work on cutting-edge compliance solutions utilizing AI and machine learning to help financial institutions effectively meet regulatory requirements.
• Be part of a fast-growing company with focus, budget, knowledge, and significant potential.
• An informal working environment with plenty of room for initiative, dry humor at lunch and international colleagues from over 10 different countries
• Working in an international team of ambitious colleagues in, with backgrounds from Google, DataSnipper, Deliveroo, and ABN Amro
• The opportunity to work from home for 2 days a week
• 25 vacation days
• An office in Amsterdam with a beautiful view of the Olympic Stadium
• Travel allowance for public transport and an OpenUp subscription to take care of your mental health and wellbeing
• Multiple team events per quarter
• A supportive organization that prioritizes your personal and professional development.

Our Commitment to Inclusion & Belonging:

At ComplianceWise, we are dedicated to fostering a diverse and inclusive work environment. We encourage applicants from all backgrounds to apply and contribute to our mission.

We are also committed to ensuring that our hiring process is accessible to all. If you have a disability and need reasonable accommodations to complete your application or interview, please reach out to us at: people@compliance-wise.com. Include your name, the role you’re applying for, and any necessary accommodations to support you during the recruitment process.