Interim Director of Marketing and Communications

Hunkemöller is in the midst of an exciting brand transformation and the rollout of a new brand identity. As our Interim Director of Marketing & Communications, you will play a key role in shaping and executing a cohesive 360° marketing strategy that strengthens our brand across all global consumer touchpoints. As Director, you are part of our senior team, leading a dynamic group across Social Media, PR & Events, Creative, Media spending, Market Research, Traffic & Production, and Go-to-Market.

JOUW TAKEN

This role requires a strategic thinker with hands-on execution power to ensure brand consistency, innovation, and engagement while making a direct impact on Hunkemöller’s global presence. You will act as the key link between Marketing & Leadership, collaborating closely with E-commerce, Buying & Design, and other cross-functional teams. Naturally, you have an affinity with finance and excellent people skills, and you work closely with various departments to drive business results.

Your Key Responsibilities

Develop & Execute a 360° Marketing & Communications Strategy

• Define and implement marketing & brand communication strategies that resonate with our consumers and drive business impact.
• Lead 360° marketing campaigns (digital-first approach, PR, influencer marketing, video, social media, omnichannel, and traditional media).
• Align annual marketing plans and budgets with senior stakeholders.
• Monitor and optimize performance based on ROI and data insights.
• Drive innovation in brand storytelling and digital engagement.

Ensure Brand Consistency & Identity

• Be a brand guardian, ensuring all touchpoints align with Hunkemöller’s new brand identity, tone of voice, and visual direction.
• Oversee global brand campaigns, including above-the-line (TVC, OOH, Print, Radio) and below-the-line (Social, PR, Influencer marketing).

Leadership & Team Management

• Lead and mentor a cross-functional marketing team of ±25 people, including direct reports in Social Media, PR & Events, Creative, Media Spend, and Go-to-Market.
• Foster a culture of innovation, creativity, and consumer-first marketing.
• Own the Concept-to-Launch process, ensuring smooth execution and continuous improvement.

Budget & Performance Management

• Oversee the marketing budget and ensure efficient allocation for maximum impact.
• Report on marketing KPIs, brand performance, and ROI to the senior team.

What You Bring

• 10+ years of experience in international brand marketing & communications, ideally in fashion, retail, or omnichannel environments.
• Proven leadership experience managing multi-functional teams and large-scale brand activations.
• Strong expertise in digital-first marketing, paid/organic social, influencer marketing, and PR.
• Data-driven mindset with hands-on experience in Google Analytics, Facebook/Meta Business Manager, and social monitoring tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• Ability to drive change and lead a team in a fast-paced, dynamic environment.
• Fluency in English (additional languages are a plus).

WIJ BIEDEN JOU

HYBRIDE WERKEN

Profiteer van de flexibiliteit om vanuit huis te werken, zodat je productief kunt blijven, waar je ook bent. We hanteren een 60:40 beleid op basis van je werkuren.

KOOP- EN VERKOOPDAGEN

Elke jaar in april heb je de mogelijkheid om extra vakantiedagen te kopen of verkopen.

HUNKEMOLLER ACADEMY

Continue leermogelijkheden en professionele groei worden ondersteund door verschillende trainingsprogramma's en workshops.

25 VAKANTIEDAGEN

Je krijgt 25 vakantiedagen per jaar, op basis van een fulltime functie.

25-55% PERSONEELSKORTING

Onze producten zijn erg geliefd bij onze medewerkers. Als onderdeel van het merk ontvang je 25% korting op alle Hunkemöller producten. Op sommige maandagen hebben we een extra sale op onze nieuwste collecties. Naast de 25% korting ontvang je nog eens 25 - 35% extra korting.

WERKEN VANUIT HET BUITENLAND

Krijg de mogelijkheid om tot 2 weken vanuit het buitenland te werken!

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success. Brian Grevy, Chief Executive Officer