Paid Search Specialist

Tiqets is an award-winning tech scale-up headquartered in the Netherlands. We are hiring a Paid Search Specialist to join our mission to bring the world more ways to culture!

Full-time · Amsterdam

Who are we?

We are revolutionizing the way people buy tickets to unforgettable experiences at the best destinations all over the world. Our technology makes planning easy for thousands of travelers to find all the experiences they don't want to miss during their trip (museums, zoos, theme parks, and more), so they can book all their tickets in one place.

We are an international company committed to making culture accessible to our customers and our employees. We embed diversity, equity, and inclusion into our company fiber organically.

These values are promoted from the inside out and we strive to represent and honor differences in gender, race, religion, and sexual orientation in our company culture, our content, and our product.

Our values

• We are remarkable: Have fun, be creative, and celebrate great moments!
• We are accessible: Communicate honestly and support each other
• We are adaptable: Learn, adapt, and pivot. That's who we are!

About the team

The Performance Marketing team at Tiqets works from the Amsterdam HQ and is part of the Consumer Traffic pillar. The focus area of the pillar is to drive B2C customer acquisition while achieving sustainable growth for the company.

Within the Consumer Traffic pillar, the Performance Marketing team is responsible for paid marketing initiatives with a focus on search engine marketing including paid search activities on Google & Microsoft Ads. The team currently owns and operates paid search campaigns for over 50+ travel markets in 10 languages targeting users all over the world.

We are an international team that works closely with the account teams at Google, Microsoft Ads, Meta & others to learn and use the most of those technologies. If you want to be at the center of the ever-evolving digital marketing space with endless new opportunities every day, this role is just for you!

What you will do:

As a PPC Specialist, you will be assigned a set of markets with KPIs to reach, in close collaboration with our Supply and Merchandising team. Next to this, you will also bring your expertise to help on other company or team initiatives to drive additional growth for the company. Main tools you will use are Google Ads, Microsoft Ads, Looker, Channable, and internal toolings developed by our technical teams.

Some cool projects we're working on:

• Expanding to new languages to expand to new travel markets
• Improving the quality of our ads through better template creation and close collaboration with the localization team
• Developing strategies to expand our offering coverage on PPC in a scalable manner
• Working with our supporting technical team to improve the ways of working for the PPC team

Responsibilities:

• Set up, optimize and monitor paid search campaigns
• Grow assigned markets in collaboration with the supply and merchandising teams to reach company targets
• Identify test opportunities for your PPC campaigns (ads, keyword coverage, bid strategy setup) through data analysis. Work on implementing successful opportunities
• Coordinate strategic projects that will drive the growth of paid search
• Support other markets and team members to meet team and business goals

You will be a great fit for this job if you like to:

• Kick off new initiatives and explore new ideas to test
• Deep-dive in data to understand trends and patterns in your accounts, and use this knowledge to take actions
• Keep challenging ways of working to improve team collaboration and performance
• Share best practices with the team of specialists working with you
• Stay on top of industry best practices
• What you'll need:
• 1+ years of experience in paid search capacity either agency or client-side
• Expertise in Google ads keyword campaign management
• Expertise in the different bid automation from Google ads
• Experience in A/B testing
• Experience in dashboarding
• Advanced Excel skills
• Proficient in English
• Living in the Netherlands

What's a plus:

• Expertise in tourism or travel-related search campaigns
• Expertise in Looker or Tableau
•